August 16, 2016

Raxom.com/warranty

A few months ago I had posted about some updates on the brand website Raxiom.com when F-150 imagery was added throughout the site. At that time there was talk about revising the warranty page to make it the same throughout all of the Raxiom products, regardless of what vehicle the products would fit. While the internal teams worked out the specifics, I put in a photo request to have three different vehicles photographed together for an image at the top of the warranty page. As of now Raxiom products fit Mustangs, F-150's and Wranglers. Our in-house photographer shot all three vehicles in the studio while bracketing and then shooting each vehicle individually. I selected the base shot that worked the best, clipped out the vehicles and did some retouch work. While the lights were on in the photographs, I added some flare to balance out each vehicle and took lighting pieces from other bracketed shots. I added Raxiom windshield banners to each of the vehicles and popped in a lighting effect behind the three so they would pop on the dark background of the Raxiom site. Another designer redesigned the "2 Year Full Warranty" logo and it fit quite nicely with the new page design. Below is the new page that the ecommerce developer coded based on my Photoshop file and slices. Feel free to check it out here: raxiom.com/warranty


No comments:

Post a Comment