New AmericanMuscle Catalogs

Another round of catalogs were produced by the graphics department again and hit mailboxes beginning yesterday. The 2015-2016 Mustang catalog got a refresh & I worked on the inside front cover/table of contents and the exterior section. In addition to that three AM books got fresh content which I again was responsible for designing the Customer Spotlight articles. Below are the three for this catalog drop. In-house copy was provided along with in-house product photography and lifestyle photography from each customer. I designed the layout and retouched the photos.

Above is the 2010-2014 Customer Spotlight that features one large lifestyle, three additional smaller ones and four products. Below is the 2005-2009 Customer Spotlight that is also similar in layout.

The 2015-2016 is my favorite for this round because I was very inspired by the graffiti in the lifestyle photograph provided by the customer. I took that inspiration, made a doodle with a black gel pen, vectorized the drawing in Adobe Illustrator and added color digitally. From there I tossed it into Photoshop to add some layers of splattered color with the overlay blend mode to get dimension similar to what was in the graffiti. Below is the transition from paper to digital to the final printed catalog piece.

There will be one more round of AmericanMuscle catalogs to hit the press yet this year, stay tuned!