In October of 2021, I joined The Eastwood Company as their Senior Designer, UI and Branding. Instantly, I was tasked with creative and web projects to better the customers experience on the web and in their retail stores. Over the past few months I've played a significant role in critical company-wide projects. It has been very rewarding to brainstorm, research and problem solve to find new solutions for different aspects of the company.
Starting at Eastwood in October meant I was starting just in time for the holiday shopping hustle and bustle. One of my first main projects was working on an upsell interstitial to encourage customers to add more items, or stocking stuffers, to their carts. Once a customer adds an item to the cart, this interstitial would pop up and ask the customer if they would like to add any of the suggested universal products. After the customer selects products and adds them to the cart or closes out of the interstitial, the customer is then taken to the cart where they can proceed with checkout.
This test was successful and eventually we modified the interstitial copy and products to use it after the holidays as well.
