August 20, 2021

Genesis Bow Photoshop Composite

I have been working on a brochure design for the Lancaster Archery Foundation and wanted an image that I could wrap around the front and back of the cover. However, this original image was not nearly as clean as I would like it to be, so I tossed it in Photoshop and began to clean it up. Below is the original image. 


As you can see, there are a ton of tree branches, poles and wires throughout the background. The right side of the photo is on the front cover of the brochure so I definitely needed to remove the branches to the far right. Using various Photoshop tools such as the clone tool and patch tool, I was able to remove the clutter in the sky on the right side. On the left side, however, there was a bit too much to still keep the integrity of the coloring of the sky. I still roughly blended out the branches, but needed to find a stock image to replace the area behind the targets.

After searching for photos on Adobe Stock's website, I found the below image that I felt I could manipulate to work as part of the background. The perspective was similar and I wanted to keep the rural farm scene since the Foundation is in Lancaster, PA. While the color is way off from the original image, I knew I could adjust it so it will all work together.


I ended up only using the left part of this image, and in fact, I used it twice. The farm in the distance is shown in my composite, all the way to the single tree. I then actually flipped the image to complete the background behind the archer. I blended the sky so that it wouldn't be obvious that the photo has been reflected and used in two different parts of the composite. I carefully masked out the stock photos to blend with the background of the original image to create a seamless transition from the foreground and background.

After editing the colors in Camera Raw and using different curves layers, the pieces really began to work together. I also added a Gaussian blur to mimic the original photos depth of field. Of course, I had to clip out the targets in front of the new background, as well as the archer. I had to reconstruct some of the strings of the bow as well but creating shapes and blurring them to resemble the originals.

Once I felt that the images worked as a whole, I began to add some effects that were applied to the entire photo. I wanted to recreate the warm glow in the sky that is in the original image. I added a yellow oval, significantly blurred the shape, adjusted the opacity and adjusted the blend mode. I also added a photo filter layer to the composite to further tie the images and lighting together. 

Overall I am very happy with how the Photoshop composite turned out, and am now able to implement it in my brochure design. Stay tuned for a future post on the final project!

August 17, 2021

LAS Casey K. Digital Billboard

In July, Lancaster Archery ran a digital billboard campaign to advertise Easton arrows and promote Casey Kaufhold who was representing LAS at the games in Tokyo. The designs had to comply with strict guidelines set by the Olympic Committee. Additionally, I used co-op funds for these billboards, so I worked with Easton to get their approval on the design as well. Below is what we landed on for the main promotion.


My relationship working with Oaktree Outdoor Advertising has significantly grown over the years. Fortunately we are able to get a bit more bang for our buck when we advertise with them. Therefore, we were able to run an additional design to say "good luck" to our hometown hero, Casey.


To apply for our co-op funds I must provide documentation of our live billboards. The billboard company is great at providing these screenshots. Below is an example of what they look like.

This main billboard design can also be seen on my portfolio website at http://triciabaugher.com/portfolio-caseybillboard.html