In July, Lancaster Archery ran a digital billboard campaign to advertise Easton arrows and promote Casey Kaufhold who was representing LAS at the games in Tokyo. The designs had to comply with strict guidelines set by the Olympic Committee. Additionally, I used co-op funds for these billboards, so I worked with Easton to get their approval on the design as well. Below is what we landed on for the main promotion.
My relationship working with Oaktree Outdoor Advertising has significantly grown over the years. Fortunately we are able to get a bit more bang for our buck when we advertise with them. Therefore, we were able to run an additional design to say "good luck" to our hometown hero, Casey.
To apply for our co-op funds I must provide documentation of our live billboards. The billboard company is great at providing these screenshots. Below is an example of what they look like.
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