May 15, 2017

Social Media Email Footer

For a few weeks, I've been working with various people on updating and organizing our email designs. There have been several tests performed to determine the best way to go about updating the email templates and how to move forward. 

One aspect of our emails includes the Social Media portion that lives by the email template footer. The goal was to put more focus on YouTube and getting customers to go subscribe. Additionally some social icons needed updated and reorganized based on clicks. Below is what the social portion looked like before the redesign.

As you can see, the original design was very simple and to the point. With the emphasis on YouTube increasing, I decided to add some imagery and provide more content with the overall design. Below is the design I landed on.

I redesigned the larger YouTube button to mirror other YouTube style guide elements and those from for consistency purposes. The image I selected is a very exciting one and selected similar ones for the five other Mustang generations we sell for. Marketing provided the bullet points of what to entice customers with to get a sample of what they will find on the channel. Below that I have the updated social icons for the channels that perform best. Overall the height has increased significantly and so has the performance of the overall graphic. Below are the additional video images for the other Mustang vehicles.

May 11, 2017

CB360 Custom Seat

One of the last larger purchases that I wanted to get done for the CB was a custom seat. Sure it was a modification that didn't need done in order to get it back running, but it was definitely something I wanted to do for several reasons. The main reason of course is looks. I've gradually developed the look of this vintage Honda over time, somewhat going at it blindly. Mods have been determined a lot on functionality, cost and then looks. Therefore, this seat was all about looks just because it could be.

I've looked at a ton of cafe builds and determined I like the flat brat style the best. I really like the look of leather upholstery, but I've been undecided on the color. With my tank being a turquoise, I was leaning towards a brown leather, however, the more the bike developed overtime more and more parts were transforming to black. I determined I didn't really want to go brown leather on the handle grips so I figured just the seat being brown would look a little odd. Color determined: black. Stitch color determined: black.

While the main emphasis is on style, I did consider some functionality in the design. Overall I fit pretty well on the bike but would be more comfortable with slightly lower seat. The goal would be to shave down some of the foam to reduce the height. The type of material was critical too in that I don't want to be slipping all over the place while riding, but still wanted some mobility. The upholstery suggested a vinyl, which gives it the look and feel I was going for.

In addition to all of that, I really liked how the stock seat mounts on the bike and has this nifty little compartment underneath for my registration and any other paperwork. Luckily I was able to keep all of that to get exactly what I wanted.

A few weeks ago the seat shipped off to Michigan to a friend I met last summer, Chris Carr. Chris builds some pretty gnarly bikes from start to finish. I already posted some of the progress shots Chris had sent me of him shaving the foam and repairing the seat pan (view original post). He then took it to his upholstery place for the finished product. Last week I received it back, and it was as good as I could have imagined, if not better. Visit to see a few of his awesome builds.

May 10, 2017

AmericanMuscle Mustang Show

It's that time already-where the graphics department actively works on creative for the upcoming Mustang Show. A lot of the creative I am working on including the program and apparel items that I am unable to share until the show, however, there are a few web items I've worked on that are currently live.

One of the new additions for this year is an #AM2017 Mustang Show landing page. This page is a hub of all things show-related including a teaser video, how to register for the show, special events info, all about the show, FAQs and sponsors. The marketing efforts have greatly increased this year, and it has been proving to be quite effective in that registration sign-ups are skyrocketing! 

This landing page design is based off the original Gift Garage/Seasonal Collection landing page I had worked with the Art Director on the end of last year. The web team was able to develop a template that was flexible and could be used for this page. After a couple planning meetings, we got all of the design, image assets and copy in place. Below is a screenshot of this page.

At the bottom of the landing page, underneath the sponsors list is another new graphic for this year. This Save Your Spot graphic that pushes to the Registration page is at this location on all pages of the site. I am curious to hear how the data rolls in, to see which efforts are performing the best, but overall it's becoming a success already. Stay tuned for more graphics to come over the next three months.

May 09, 2017

AmericanTrucks Catalog: Wheels

The AmericanTrucks business has been picking up within our company and a new catalog recently dropped. This catalog features aftermarket automotive parts for Chevy Silverado and GMC Sierra trucks. I designed the wheels section as well as proofed and approved the book for press. The catalog process never truly stops, so onto the next! 

May 08, 2017

AM Customer Spotlights

Each time the AmericanMuscle Customer Spotlight articles come around, the goal is to try something new design-wise and see if it sticks. Some redesigns go better than others, and some make it to print. I was excited about this design I came up with and how easy it was to execute and work with this content. 

I look at a variety of retail sites ranging from motorsports, action sports, fitness, surfing, footwear and automotive brands to pull inspiration from. This specific design was pulled from a Roxy homepage ad. Below are the designs for the 2015-2017 and 2010-2014 AmericanMuscle Customer Spotlights for the May catalog drop that landed in mailboxes today. Following is the original inspiration image I pulled from.

May 06, 2017

East Rutherford, NJ SX

For starters, Supercross is awesome. I'm surprised it took me so long to get into it, but I'm grateful I got into it when I did. Daytona was my first sx event, and now Saturday I added East Rutherford, NJ to the list too. I think attending Red Bud had to have ignited the initial interest, and it's only grown from there.

It's funny how some of the best times are created from last minute planning. I had been wanting to go to the NJ sx since it's been on the schedule this year, but wasn't sure how it would play out logistically. One day a friend offered to buy the tickets if I drove. Less than ten minutes later tickets were purchased. Saturday came and we made a full day out of it, departing at 8:30am. 

One of the wisest things I did this past Saturday was taking my Polaroid camera to the race. I managed to capture some pretty awesome shots on film. Below are a few digital and print snapshots of the event. In case it's not apparent, I am also equally obsessed with panoramas as I am with Polaroids. Below are some shots from the event. 

April 21, 2017

CreativeMornings in Philadelphia

This morning the Turn5 creative team met in Philadelphia at the Center / Architecture + Design for the CreativeMornings lecture. Today's speaker was Ed Tettemer who offered insight on things to believe in and how to attain love within the creative world. I was most drawn to his diagram of the color wheel and the emotions attached to each color and shade. He spoke about how when you mix emotions together, you get a larger variety, similarly as you mix colors together. 

While the lecture was interesting and covered a lot of various topics, I spent a lot of time admiring the space of this lecture as well as the city. It was really great to be in a room with a bunch of other creatives. This morning we stepped out of the corporate business world, and I felt very much like a creative. I felt inspiration from the people, the building and the city of Philadelphia. We'll see where all that takes me, but in the meantime here are a few photos trying to capture that inspiration.

April 11, 2017

XT April Sale

This month I also did the creative for's monthly sale. I began with a base shot of a rolling JK and composited a more interesting background. Below is the original and the retouched composite.

I needed a TJ version as well so I used the same base shot and rendered a TJ using KeyShot to get the exact angle. 

I then took the render into Photoshop, removed the JK in the background but kept the JK wheels instead of having to recreate the blur. The original JK was a 4-door, so I moved the wheels closer together to work with the TJ body. Along with that came adjusting the shadow on the road.

These final composites were then used in various email, site and social graphics to promote the XT April Sale. I treated the typography in email similarly to how it is on site.

The creative is currently running as a homepage banner at Check it out while you can.

April 10, 2017

I Don't Recommend Crashing a Motorcycle into a Car

Take my advice and don't ram your bike into a car. Not only does it not end well for the rider, but it also causes many hidden cracks and bends that need to be repaired. We've uncovered another necessary repair as I am getting my seat remade. Initially I went into this thinking it would be a cosmetic change; however, two cracks in the base have been found as well as a bend that needs straightened out.

A ton of progress is being made, and I am looking forward to seeing it all come together. Below are some progress shots of my seat I sent to Chris Carr of Caro, Michigan. Check out his killer builds on Instagram.

April 09, 2017

Yourn Nonce Vintage

Remember Yourn Nonce Vintage's logo I designed back in September (view original post)? Well here it is, out in the wild, now printed on order bags. If you have any interest in vintage jewelry (the rings are to die for), be sure to check out what's for sale via YN. 

Yourn Nonce Vintage:
Facebook | Website | Instagram

April 07, 2017

AmericanMuscle Monthly Sale

I worked on the AmericanMuscle April Sale graphics that are currently online. The copy "unleash your Mustang" was my inspiration in choosing photos of cars on the track from our previous car shows. Several onsite, email and social graphics were created for this sale.

Below are the various photos I used to cover all of the AmericanMuscle Mustang generations.

April 06, 2017

ExtremeTerrain Catalog Cover

A new catalog has dropped for this week and for this drop I have designed the cover of the JK and TJ/YJ buyer books. Below is the JK Cover.

This cover image is based off of a collection campaign Top Spring Upgrades. I chose a photo that was taken by an in-house photographer as the base and did a bit of retouching and compositing to make it work best for the catalog cover. Below is the original photo with a few Camera Raw adjustments.

I made sure to green up the photo a bit more to emphasize the spring elements. I also had to build out some of the background to have the image work better with the portrait orientation of the catalog cover. 

The TJ/YJ version features a different photo of a Jeep on the trail that needed a bit more retouching and compositing to get that spring feeling. Below is the final front cover.

Below is the original photo with some minor Camera Raw adjustments applied.

And below is the full composited image used for the cover that has been built out. It is not a seamless composite since a lot of the right side of the image below was not shown on the cover and within the other graphics this campaign required.

For the TJ Jeep version I rendered out wheels as well to feature Mammoth wheels that are sold by ExtremeTerrain, rather than featuring wheels the company does not sell. They are very similar in style so it's not a very noticeable change from the original to the final image. Overall I'm pleased with how both covers turned out.

In addition to the covers, the JK catalog includes an insert. I designed a spread within this insert to feature the Top Spring Upgrade mods. Below is the spread featuring a blend of products and lifestyle photography.

This layout was meant to make a strong connection between the cover image and then also with the onsite experience.

The type treatment was also a focus for this project. I began experimenting with variations of the ExtremeTerrain font within Illustrator. My process is to carelessly play around with a font until something sticks. Below is what my Illustrator art board looked like while I experimented-a bit of organized chaos.

As you can see I used a stacked version for the print applications, but did have a use for a more horizontal orientation within email and onsite graphics. Below is a closer look at the final type treatment I used in the insert design as well as on the catalog cover.