May 10, 2017

AmericanMuscle Mustang Show

It's that time already-where the graphics department actively works on creative for the upcoming Mustang Show. A lot of the creative I am working on including the program and apparel items that I am unable to share until the show, however, there are a few web items I've worked on that are currently live.

One of the new additions for this year is an #AM2017 Mustang Show landing page. This page is a hub of all things show-related including a teaser video, how to register for the show, special events info, all about the show, FAQs and sponsors. The marketing efforts have greatly increased this year, and it has been proving to be quite effective in that registration sign-ups are skyrocketing! 

This landing page design is based off the original Gift Garage/Seasonal Collection landing page I had worked with the Art Director on the end of last year. The web team was able to develop a template that was flexible and could be used for this page. After a couple planning meetings, we got all of the design, image assets and copy in place. Below is a screenshot of this page.

At the bottom of the landing page, underneath the sponsors list is another new graphic for this year. This Save Your Spot graphic that pushes to the Registration page is at this location on all pages of the site. I am curious to hear how the data rolls in, to see which efforts are performing the best, but overall it's becoming a success already. Stay tuned for more graphics to come over the next three months.

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