tag:blogger.com,1999:blog-83582440566710968982024-02-06T23:53:43.405-05:00tricia.baugherTricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.comBlogger373125tag:blogger.com,1999:blog-8358244056671096898.post-67240842410040906592022-03-11T17:30:00.001-05:002022-03-11T17:30:00.207-05:00The Eastwood Company: Upsell Interstitial In October of 2021, I joined The Eastwood Company as their Senior Designer, UI and Branding. Instantly, I was tasked with creative and web projects to better the customers experience on the web and in their retail stores. Over the past few months I've played a significant role in critical company-wide projects. It has been very rewarding to brainstorm, research and problem solve to find new Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-15429892629124914382021-08-20T12:30:00.000-04:002021-08-20T12:42:19.846-04:00Genesis Bow Photoshop CompositeI have been working on a brochure design for the Lancaster Archery Foundation and wanted an image that I could wrap around the front and back of the cover. However, this original image was not nearly as clean as I would like it to be, so I tossed it in Photoshop and began to clean it up. Below is the original image. As you can see, there are a ton of tree branches, poles and wires throughoutTricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-54630524047044416662021-08-17T09:30:00.001-04:002021-08-17T09:30:00.237-04:00LAS Casey K. Digital BillboardIn July, Lancaster Archery ran a digital billboard campaign to advertise Easton arrows and promote Casey Kaufhold who was representing LAS at the games in Tokyo. The designs had to comply with strict guidelines set by the Olympic Committee. Additionally, I used co-op funds for these billboards, so I worked with Easton to get their approval on the design as well. Below is what we landed on for theTricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-44987828213264788522021-07-23T12:00:00.001-04:002021-07-23T12:00:00.168-04:00TriciaBaugher.comMost recently I've been spending my free time on recreating my portfolio website. It recently became a goal of mine to organize my work, files and portfolio to have everything in one place. Over the course of several years, I find that I have work on several different laptops and workspaces scattered within many different folders. I officially have an external hard drive that is organized with Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-55979018115420595542021-07-14T10:30:00.002-04:002021-07-14T10:30:00.201-04:00Squarespace Website MocksHere are some new "glamour shots", aka Photoshop composites, of the two Squarespace websites I have designed at Lancaster Archery.LancasterArcheryFoundation.orgCompetitionArcheryMedia.comI find it very critical when mocking up website designs to include desktop and mobile versions. Tablet versions can also be included in the mocks when necessary. I always like to feature the index page on the Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-3037884115700478582021-07-08T09:00:00.006-04:002021-07-08T09:00:00.193-04:002021-2022 Lancaster Archery CatalogsThe 2021-2022 Lancaster Archery Catalogs began hitting mailboxes last Saturday. The now 580 page catalog consists of over 110 vendor advertisements, more than 450 pages of products, arrow charts, content pages and cover pages.This year looked a bit different without the Archery Tradeshow (ATA) in January, but the catalog production process seemed to still go quite smoothly. We were able to start Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-55678234716275275922021-07-05T11:00:00.001-04:002021-07-05T11:00:00.780-04:00Terre HillA little over two years ago, we bought our first home in Terre Hill, Pennsylvania. In true fashion, I wanted to design a few décor items for our home. The main being a canvas to hang in the entryway right inside our front door. The canvas would be seen coming into the home, and also from the one hallway. I loved the concept of overlapping typography and decided to do a large "B" for our lastTricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-60917752226012848552021-07-04T10:00:00.001-04:002021-07-04T10:00:00.168-04:00Lancaster Archery YouTube ThumbnailsEach fall bow companies work hard to launch their new bows for archery enthusiasts to get excited about and head out to their local pro shops. Lancaster Archery Supply will get these bows in and do thorough bow review videos. The content of these videos is unmatched, and they get a lot of views on YouTube. One way we improved these pieces of content this past year was to create custom YouTube Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-19639032886737139932021-07-03T09:00:00.006-04:002021-07-03T09:00:00.167-04:00Bri's Business Cards I'm still catching up with some different projects I've done over the past few years. This one goes all the way back to August of 2019. A friend, Bri, asked if I could design a business card for her as she began her career as an esthetician. She came with some inspiration and then I took it to pencil and paper.The concept revolved around half of an elephant face, wildflowers and color. Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-90386503528183400142021-07-02T13:00:00.001-04:002021-07-02T13:00:00.161-04:00Lancaster Archery FoundationThe Lancaster Archery Foundation launched late spring 2021. Designs and concepts have been in the work for quite some time before that. Design-wise it all started with the logo. I wanted to create something that was clean, modern and simplistic while tying it to the Lancaster Archery brand. I experimented with typeface weights, stacking and the orientation. Below is the final logo.From there I Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-59268839467056411172021-06-29T10:00:00.001-04:002021-06-29T10:00:00.198-04:00Lancaster Archery Shooter Jersey DesignEarlier this year us two designers at LAS were tasked with designing new archery shooter jerseys. We usually launch a new design each year. This year we happened to launch four: two unisex designs and two female designs. This was my first year really designing for a shooter jersey. I looked at a LOT of motocross jersey designs for inspiration. Overall I really appreciate their minimal designs so Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-17224783968926424092021-06-28T09:00:00.001-04:002021-06-28T09:00:00.176-04:00Chester County APA Monday North ChampionsOn Monday our 8 ball team played the final match of the Spring 2021 session in Chester County's APA Monday North league. The previous week we had qualified for regionals with a win. This week we were playing for trophies and the number one spot this session. Typically we play 5 matches a night with a ton of strategy in who we call and when. We were fired up and managed to win the night with Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-31258585795778289042021-06-25T07:00:00.002-04:002021-06-25T16:10:28.930-04:00Lancaster Archery Camo Apparel Last year I had designed some camo apparel for Lancaster Archery. Many companies apply a camo pattern as a fill to their logo and I thought it'd be perfect for Lancaster Archery. I also wanted to incorporate the American flag on the sleeve. Not only does the flag appeal to those who have served our country, but with 2020 being an Olympic year, I wanted to incorporate some USA pride.I Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-39938406825366266942021-06-24T08:00:00.001-04:002021-06-24T08:00:00.207-04:00PA Hunting & Trapping DigestEach year we run advertisements in the surrounding state hunting & trapping digests. They have a great reach, so the ad ticket price is relatively high. To help offset the cost, we typically look to use co-op advertising funds and co-brand our advertisements. In 2019 we linked up with Black Eagle Arrows to produce the ad below.In 2020 and 2021, we have advertised alongside Easton. Easton has Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-76141404007110512352021-06-23T09:00:00.000-04:002021-06-23T09:00:00.189-04:00Galaxy Ads in Bow International Below is an ad refresh for the Galaxy brand in Bow International's printed magazine. The ad features more copy than we traditionally include on advertisements as well as the composite photo I had done for the Galaxy catalog (view post). Below is a half page ad for Galaxy that was also included in Bow International's print publication. This one featured the Olympic risers and also Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-56887942375363721802021-06-22T10:00:00.001-04:002021-06-22T10:00:00.196-04:00Inside Archery AdvertisementsInside Archery is a printed and digital magazine that focuses on dealers within the archery industry. We have a great relationship with Inside Archery and run monthly advertisements in addition to content pieces. Our messaging and advertising revolves around wholesale, dealers and the benefits of being a dealer with Lancaster Archery Supply. Below are three examples of various advertisements we Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-44712188929071614602021-06-21T15:30:00.002-04:002021-06-21T15:30:00.212-04:00LAS Bowhunter's ExtravaganzaEach year the Lancaster Archery showroom hosts the Bowhunter's Extravaganza in August. It's one of the biggest sales for LAS and allows archers to get geared up for the hunting season. In Marketing, we design, print, cut, finish all of the sales signage needed for the pro shop. Additionally, we run several print advertisements in local publications. We also design and send out a mailer to LAS Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-13959062114466725892021-06-16T10:35:00.001-04:002021-06-16T10:35:00.168-04:00Casey K's Archery ScorebookCasey Kaufhold had an idea to create a target archery scorebook to track her arrows for indoor and outdoor shoots. I started designing based off of a printed example that had a lot of the content Casey wanted to include in her version. After a few rounds of proofing, we added some additional fields for note taking that her and her coaches thought would be relevant information to document. From Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-78056001685591721872021-06-15T14:00:00.001-04:002021-06-15T14:00:00.183-04:00APA - American Poolplayers AssociationTowards the end of 2019 I was convinced by a bunch of friends to join their pool league team on Wednesday nights. I was a total beginner, trying to learn all of the basics and fundamentals to play 9 ball. It was a bit of a rough beginning filled with a ton of nerves and matches lost. I worked myself down to a skill level (SL) 1, but through a lot of coaching and studying and practicing I managed Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-87206346860411116342021-06-07T01:30:00.004-04:002021-06-07T13:13:16.394-04:00Lancaster Archery Belt BuckleOne of the more unique projects I have done at Lancaster Archery is design a branded belt buckle. I had worked with Montana Silversmiths to create a custom, archery-specific buckle design with the Lancaster Archery logo in the center. I had pulled a lot of inspiration and landed on a classic design overall with some small archery components including targets, broadheads and arrows.Check it out onTricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-10139362047914467122021-06-04T09:30:00.001-04:002021-06-04T09:30:00.178-04:00Story CraneLast year I had done a freelance logo project for a friend for the brand Story Crane: a video production brand. Before I received the project, other logo design attempts were made, but weren't exactly what the client was looking for. So by the time I got the project, the client had many notes and sketches to better showcase his brand. The fact that the client put so much thought into the concept Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-81055763977422808612021-05-18T14:00:00.001-04:002021-05-18T14:00:00.196-04:00Lila3lla LogoMy friend (Bmat of Throttle Down Speed Co.) has shared his love of video games and love of geckos with his daughter Lily. They're currently building her brand's identity: Lila3lla. He asked if I could design a logo for her. He reached out to someone on fiver a while back to come up with a proof of concept for her video game logo. He wanted something girly, but also bad ass that would tie in her Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-27292939519515880062021-05-17T09:00:00.008-04:002021-05-17T09:00:00.202-04:00Galaxy Archery CatalogGalaxy Archery is one of Lancaster Archery's house brands. In past years there has been a four-page Galaxy sell sheet that included all of the Galaxy products and pricing. Each year the sell sheet got more and more crowded with products in efforts to keep it on the four-pages. The typeface used throughout the entire catalog is better used as a display font, which was not ideal to use for Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-2337873465977002682021-05-14T11:00:00.009-04:002021-05-14T11:00:00.175-04:00Right on CueOne of my new favorite hobbies lately has been playing pool in league. I joined the American Poolplayer Association (APA) the end of 2019 due to the encouragement of my best friend, her husband and my boyfriend who have all been playing in league for years. Entering the APA and joining a 9-ball team, I would come in as a skill level 3 and win or lose to determine my long-term skill level. Being Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0tag:blogger.com,1999:blog-8358244056671096898.post-540731435673187212021-05-13T12:00:00.005-04:002021-05-13T12:00:00.192-04:00LAS Catalog AdsYesterday I shared the Lancaster Archery Apparel print ad I had designed and included in the annual LAS catalog. In addition to that ad I had created three additional full page advertisements featured throughout the catalog.LAS Custom strings is an in-house brand/service.The above ad was featured in our dealer version of the catalog, replacing some retail-specific products. In this ad I focused Tricia Baugherhttp://www.blogger.com/profile/14820149156152176281noreply@blogger.com0