F-150 Upgrade Shop

AmericanMuscle's F-150 product line has been rapidly growing over the past few months. Along with that comes new marketing campaigns and more graphics for the design department to create. Since the AM Mustang and ExtremeTerrain Wrangler Upgrade Shops have been proven to be a successful way for customers to shop various products, there was a need to add an F-150 Upgrade Shop. This required a similar logo design, yet one that was slightly unique from the previous two. The F-150 Upgrade Shop launched on 5/2/16 and is currently on the homepage as the main image. Below is the 2015-2016 version:

Each upgrade shop comes with a specialized landing page that includes 10 categories of products. This requires 10 unique lifestyles for each generation of F-150. We currently have products for the 2009-2014 and 2015-2016 body styles of F-150s. Below are their unique landing pages with various lifestyle images. The photos included in these are a mixture of in house photography and vendor photos.

When a customer clicks one of the categories, for example "Most Popular", the shopper is then taken to a page of products that represent that category. Each category gets a banner to match the original icon from the previous page at the top like below.

As you can imagine, each upgrade shop requires a large amount of graphics due to the variety of categories. This creative includes various on site graphics, several email graphics, social images and display creative. Overall I believe this is a nice addition to the AmericanMuscle F-150 site as it continues to grow.  View the 2015-2016 Upgrade Shop here, and view the 2009-2014 Upgrade Shop here.

Below are the original base images I had started with. The red 2015 F-150 was the original shot that I retouched in Photoshop and added a few additional aftermarket products on the truck (ie: the grille). I ended up changing the color to "Blue Jeans" to add variety to our website since most of the web graphics are typically this dark red. To create the 2011 F-150 version, I removed the 2015 from the scene in Photoshop and selected a similar angle from our various in-house photographs. I manipulated the shadow and lighting while added aftermarket parts (ie: grilles & headlights) to the 2011 as well so it fit well in the scene. Having this image with a lot of background included in the shot, allowed this image to translate well to the various sizes and dimensions of the graphics needed for this campaign.