ExtremeTerrain Memorial Day Sale

Memorial Day Sales are pretty critical creative campaigns that the design team puts a lot of effort into each year. This year I worked on the ExtremeTerrain Memorial Day Sale graphics. The concept of this years graphics took a few terns because of several different variables, but I ended up going with the "Jeep Parade" concept. We had some in-house photos of the Bantam Jeep Festival that included lines of Jeep Wranglers rolling down the roads. I found one I particularly liked for its composition and began adding some additional American elements, mostly flags. I lined the street with stocked photos of flags and added one to a Jeep too. These graphics spanned through numerous marketing channels including email, paid search/display, social and on site graphics on ExtremeTerrain.com. Below is the main image I used for the graphics.

The on site graphics now also include desktop and mobile versions since the company recently went to a responsive platform. The on site graphics typically include live, system text that includes an Adobe TypeKit font. For graphics such as email and display, we are able to get more creative with the typography. Below is an example of a Google display banner used for paid search marketing that includes the typographic treatment I designed for Memorial Day.

Various compositions were used in this creative along with different text layouts based on each Marketing channel's needs. Feel free to see the on site graphics and the sale (through 6/1) on Jeep Wrangler parts at ExtremeTerrain.com.