Lancaster Archery Apparel: Women's Tee

One of our goals is to expand upon the women's apparel we have available at Lancaster Archery Supply. With this design I wanted to focus on typography. I found a script font that had a bold yet vintage vibe to it for the main "Bows & Arrows" text. It naturally had more of a feminine look and feel to it. I added additional design elements to make the final mark.

I chose a heather gray shirt color in a soft style. The fit of the shirt was really important to me. Finding a nice woman's cut that is flattering on many body-types is quite challenging. So many cuts are cut small which makes it really difficult for ladies to shop, and especially for those shopping online. This Fruit of the Loom cut is pretty perfect as it is true to size and isn't as short as some other cuts.

Our screen printer suggested we do one pass of the white LAS logo on the sleeve and no white base under the front image. I absolutely love their suggestion because it gives it more of a natural and vintage feel to the whole look. Grab yours at LancasterArchery.com!

In addition to creating these three new garments, we added some hats and shooter jerseys to the 2021 LAS apparel lineup. I designed a full page ad featuring some of these apparel items that is currently being printed in the 2021-2022 Lancaster Archery catalog. Below is the ad design including in-house photography.