Another goal with this collection was to offer more than one color version for each design. We were inspired by several apparel companies that already offer these options and find a way to display them efficiently on their websites. We also set out to accomplish a way to show all designs at first, but show color options on each product page.
Eventually these designs were put into action and sent to the printers to test and receive sample garments. After some trial and error, we finally turned our conceptual pieces into real printed apparel items.
Once we approved all of the samples, we were officially ready to host the first Throttle Down Speed Co. photoshoot with all of the new (and previous) designs to perfect our website. Most of the photos were indoor studio shots, however, we were fortunate enough to shoot a few outdoor lifestyle shots like shown above. Once the shoot was completed, clipping and retouching were the first priorities on the list and then we could promote our brand new collection.
Above are the 15 brand new designs that we launched and are for purchase on Throttle Down Speed Co.'s website. See the full collection here: throttledownspeedco.com/collections/spring-summer-2016. This collection is definitely something that we are truly proud of at TDSC. A lot of hours were put in, and we appreciate everyone who takes the time to check it out. I look forward to more designs and collections in the future. The hard work surely is worth it.