The Dan Bromley Brand

I've mentioned it briefly in previous posts, however the Dan Bromley branding deserves much more attention than that. In 2015 Throttle Down Speed Co. took on Dan Bromley #54A as its first sponsored GNC2 flat track motorcycle racer. In 2016 Bromley moved up to the GNC1 class and along with that move, branding efforts increased with TDSC. The goal was to design a logo for Bromley that could be used primarily for his race t-shirts. Below is the final vector logo that was designed.

This was one of the most efficient logos I had designed and surprisingly did not have nearly as many versions as most of my logos do. I thought about the concept for a while before a pencil touched a piece of paper and visualized stacking the name and number before implementing. There were a few typeface variations and a few design elements I played with along the way, however, I felt that this base font worked well. I outlined the letters in Illustrator and then began customizing the angles to get the tough, slick feel that this logo has. I felt the outlines made for a strong bold logo to represent Bromley as a motorcycle racer. Once the logo was created and approved, we took it to vinyl and of course apparel.

Above is the mock of the Dan Bromley 54A logo accompanied by four brand logos that all support Bromley's race program this year. A few of those logos needed to be vectorized for a final polished look to send to the screen printer. Currently these two shirt colors are available in Bromley's race pits along with a dark grey v-neck for the ladies (which is by far my favorite). With this t-shirt design, the thought was that the logo has done it's job! At the time they were printed, there were really no further known applications for the logo, however, that quickly changed.

In Daytona we had stumbled upon some Dan Bromley autograph posters in the AMA tent at the Daytona International Speedway that sported the fresh logo. Of course Bromley had a stack of them at the race track for him to autograph for all of the flat track fans, shown above. As you can see, he also has some sweet Throttle Down Speed Co. vinyl on his moto helmet, which led us to our next project: the custom painted full face Bell Star helmet.

In an earlier post I showcased a progress shot of the custom painted helmet. Our friends at Colored Controllers hooked us up with a sweet gloss black base that worked perfectly with our added 1shot enamel. My painting process was entirely organic in that I did not have a final design planned out on paper before the paint hit the helmet canvas. The fluid process turned out quite well for this helmet that was meant to not only represent Bromley and Throttle Down Speed Co. on the race track but also to embrace the hand painted/hand built culture that is so important to the TDSC brand. With that said, the first design element to the helmet was going to be the Dan Bromley 54A logo centered on the lower back portion of the helmet.  Below are a series of shots of the other painted elements on the helmet that made for a complete look.

The above five photos were taken by Bromley once he added the visor and all of the other vent covers and parts that were stripped off during the painting process. Every element of this helmet is painted, including the Bell logo on the front. We were ecstatic to see how this helmet came together and was debuted at The Handbuilt Motorcycle Show flat track races on Friday, April 8th in Austin, TX. The next day Bromley sported the helmet again at the AMA Pro Flat Track Grand National 1 Race at the Lonestar Half-Mile.

If I were to guess, I'd say this is still the beginning of the development of the Dan Bromley Brand. Stay tuned to see what else we work up with our sponsored riders, and visit Bromley in the pits to see the custom helmet for yourself.