April 18, 2016

Catalog Process

Take a sneak peek into my process when tossing a catalog together:


These are technically three different catalog books but they are essentially the progression of how I handle each one individually within InDesign. Once products are selected from our Merchandising team, I make item names and charts per spread. Second I grid out the images, keeping in mind the general ratio of each product that I've come to learn over the years. Lastly, I pull the assets and pop the photos into the grid while adding lifestyle imagery and other design elements. I've found this process to be fairly efficient and visually organized. Oh the power of the grid!

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