The 2021-2022 Lancaster Archery Catalogs began hitting mailboxes last Saturday. The now 580 page catalog consists of over 110 vendor advertisements, more than 450 pages of products, arrow charts, content pages and cover pages.
This year looked a bit different without the Archery Tradeshow (ATA) in January, but the catalog production process seemed to still go quite smoothly. We were able to start production a bit earlier since there was less travel, and we were able to complete production within three months. I led the production schedule to assure that we would hit our targets along the way. Everyone worked as a solid team throughout the entire process and we can all be proud of the final result!
Above is a glance inside at some of our bows we have included in our catalog. It also includes a push to the Lancaster Archery YouTube channel featuring a playlist of recent bow reviews. It was great to be able to inject some content throughout the catalog in addition to all of the products and advertisements.
Our social media coordinator launched some graphics and we began including catalog callouts in some print and digital ads. Below is a social graphic that includes the cover.
For our internal staff we also get spiral bound catalogs printed. These catalogs are a bit larger in size, feature a heavier paper weight to make them much more durable and a spiral to allow for more flexibility. I use mine throughout the year to keep notes on products and it is essentially the master of the production process for the following year.
They are certainly not a cheap option, however, they are produced with high quality that allows them to withstand paging through them daily, being tossed in bags during travel and adding notes throughout an entire year.
The digital catalog is also available at the link in the footer of LancasterArchery.com or directly here. Customers can page through digitally and click on item numbers to go to the product page on our website. Customers can also request a catalog and get one sent in the mail. Currently when you place an order on our site, you will also receive one with your order.
I hope everyone is enjoying the 2021-2022 Lancaster Archery catalogs. A lot of time and effort goes into creating these, and I am happy to say I believe this is the best one yet. I look forward to continuing to improve processes to make production go smoothly and also find more solutions to make this an even better resource guide for archers and dealers.
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