November 22, 2016

The Last Catalogs for 2016

The last 2016 catalogs were mailed out about a week ago to AmericanMuscle and ExtremeTerrain customers. Below are some of the spreads I designed for this final catalog drop of the year.

Above is a content spread featured in the JK Wrangler catalog for The spread is an editorial on the Jeep build that was done for a local wounded officer. The design mirrors what has been created for the landing page I had shown a few months ago (view blog post).

In addition to that spread, I was responsible for designing the 4-pages of Holiday Gift Garage content that lined up with the landing page I recently designed and showed (view blog post). Below are those two spread that were also in the JK Wrangler catalog.

AmericanMuscle's F-150 catalog had some product swaps and design updates for this catalog drop as well. The Exterior section had many changes with new products added, and I worked in some additional lifestyle imagery. Below are two spreads throughout that section that feature updates with new lifestyles. I retouched the photos and composited additional aftermarket parts on the images.

With 2016 catalogs completed, the design team now focuses on the 2017 catalog strategy. 

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