I LOVE apparel design! One of my favorite shirts I have designed for LAS was this Women's Wild One Tee. Like most of my best apparel designs, this one began as a hand drawn sketch.
The goal was to create something feminine for the female archer/hunter. I spent a lot of time finding the right shirt sample-something feminine, flattering for many body types, and also a decent fit since so many women's shirts run small. For the sketch, I went in a floral/bohemian approach.
From there I brought the sketch into Illustrator and converted it to a vector file. It took a decent amount of touch ups and tweaks since the sketch was generally small and rough. I experimented with different colors and potential garments, before ultimately landing on the Anvil Women's Freedom Tee in rose with a white and black design. I added in the "Lancaster Archery Supply" text subtly below the right antler to add some LAS branding without taking away from the overall design feel.
The grey pictured above represents the knocked out pieces. Therefore, this could be screen printed with only black and white ink. The grey above will just be the rose garment color. Using the t-shirt colors is one of my favorite techniques. Not only does it create complexity to the design, but it also allows me to implement an additional color without adding an ink color which then adds cost.
Once we got this design produced, it became available to purchase on the Lancaster Archery website. Our in-house photographer took great photos of the shirt. You can currently purchase this shirt here: https://www.lancasterarchery.com/lancaster-archery-supply-womens-wild-one-tee.html
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