Below are a few improvements I made to the Lancaster Archery Supply's annual catalog. As mentioned previously, year one (2019-2020) was mostly spent on converting 9,000+ products to paragraph and character styles in InDesign. Year two (2020-2021) was the year I was able to implement more noticeable design changes and updates.
A newly designed introductory/contact page better organized information and made it more appealing to viewers.
Implementing colored swatches to condense the space of each product and create a cleaner look.
Reformatted some sections from 2 columns to 3 columns to optimize space due the the size of the product.
Organizing Broadheads: The simple concept of having all broadheads point the same direction, made quite the visual difference from year to year.
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