September 12, 2016

Yourn Nonce

Again, it has been a while since my last post, but I promise it is not due to a lack of design work! In fact, my workload has been a bit crazier and seems to get crazier as the holiday season approaches. Last month I had the privilege to do a logo design for a friend's vintage brand: Yourn Nonce. The brand has seen great growth since it started, and I am a big fan! With events approaching, Yourn Nonce needed a logo and some solid branding. 

My friend and I used Pinterest to collect ideas so I had a starting point for what she was looking for. She collected various script letterform ideas and borders she liked. With that I pulled out my pens and paper and got to drawing. When a designer gets a job that they really believe in, they dive right in and it makes it even more enjoyable. This was that project for me. My normal routine is surrounded by the automotive world and generally has a sturdy, masculine undertone. This was quite the opposite, and it is so nice to have those breaks now and then. I had a lot of creative liberty and got to work. Below is the result of micron to paper.

I drew each letter individually, knowing that the spacing wouldn't be perfect in the drawing. I wanted to make sure I had room for all of the added elements as they came to life. From there I brought the letters into Illustrator and did a quick image trace. Overall it translated quite well and needed a few touchups. I proposed the idea and my client happily approved! There's always some question in whether the client will be onboard with your idea and final product, as I had with this one. At the same time, I enjoyed drawing the letters so much that I had confidence she would also like them. If she ended up not liking them, I still had fun in the meantime! Luckily I was good to go and clean up was all that was needed for this part. Below is the final "YN" logo vectorized and polished.

Once I had that completed and approved, I wanted to use those letterforms with the current brand font to create the full Yourn Nonce Logo.

In addition to those two designs, I also wanted to design a more simplistic version of the letterforms for additional applications. While keeping the overall style, a more simplistic version could be needed for other forms such as a rubber stamp, vinyl, etc. Below are two additional versions of the YN, based on the original drawing.

I also made the two simplified versions with the full Yourn Nonce lettering. A final request to include a border with the YN logo was made and I referenced the Pinterest board of inspiration. Below is the final with the border.

Again, I am very happy with how this package turned out, as was my client, so it was a complete success. Additionally I made white PNG versions and will work on adding a pop of color to the brand. In the meantime, please check out the branding and the Yourn Nonce Vintage store here: Facebook |  Store

Finally, below is an animated gif of the letterform progression just for fun!

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