For the homepage shown above, I added the F-150 light bar lifestyle shown in the bottom right hand corner of the first parallax "slide". In the "sticky footer" shown on desktop I added new imagery to Gallery and In the Media.
Featured Products, shown above, got a fresh new row of products including Wrangler headlights, new Mustang lights and several F-150 products.
Who is Raxiom is probably my favorite page of the site because of its layout and imagery so I gave this page a complete overhaul. The first image is a composite render I made using Keyshot and Photoshop. I selected new lifestyles to use to illustrate the varieties of products within Raxiom. The Gallery now showcases all new images that the creative team has made and used throughout various projects and promotions. And finally, a few articles were added to the In the Media section that include some of Raxiom's newer products.
The Where to Buy page above also got a new design that shows where you can purchase which products.
Overall I am really pleased with how this site has evolved from its original state. In updating the various brand websites they continue to get more and more polished as well as house up-to-date, lasting information. The intent of these sites are not to keep updating them often, but rather hold information that is relevant overtime so changes only need to be made on occasion, for example when a new line of products is offered for a new vehicle. Managing these sites, making the design changes and seeing that all of the pieces fit in their proper places within a timeline has been an enjoyable and successful task. See the current Raxiom brand website here.
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