Each year the Lancaster Archery showroom hosts the Bowhunter's Extravaganza in August. It's one of the biggest sales for LAS and allows archers to get geared up for the hunting season. In Marketing, we design, print, cut, finish all of the sales signage needed for the pro shop. Additionally, we run several print advertisements in local publications. We also design and send out a mailer to LAS customers within a specific radius.
The Extravaganza mailer is 12 page mailer printed in color, front and back that we get printed locally. We have a tall list of products to include in the mailer to get archers excited. When designing, it can be a good challenge to make all of the products fit within the 12 pages in an organized manner. Below is the design I came up with for last year's event.
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