March 06, 2017

March Catalogs: Seasonal Content

We've added a new part to some of our print catalogs that features fresh, new seasonal products in a new visual way. The marketing team strategize with the merchandising team to select products that customers are most likely wanting at the time the catalog shows up in their mailbox. For March, the focus included wheel mods and exhaust mods based on previous data. Four pages of this new catalog insert would feature those two categories. For additional pages feature the newest products that have just been released.

For this March catalog, I designed the seasonal content for AmericanMuscle's 2015-2017, 2010-2014, and 2005-2009 publications. The design direction was to focus on new lifestyle imagery of the products so that this content section looks unique to all other pages in the book. To accomplish this, a lot of time was put into sifting through in-house photography and customer submitted product shots. While it took more time than a normal spread, in the end it came together quite nicely. 

Below is the 2015-2017 Seasonal Content:






While the design is mostly photography-driven, there were some typographical elements I got to include such as the Wheels messaging, the axle-back vs. cat-back banner and the spring messaging that introduces the new products for March. A few additional product image thumbnails were also added to the layout to better explain and/or display the products. 

Below is the 2010-2014 spreads:






Below is the 2005-2009 seasonal content:






All inserts took on a very similar layout with the products and photography varying. The content as a whole has a unique look to it when comparing it to our normal product-heavy catalog pages. Hopefully this new look gets the customers inside the books even more to discover new mods for their Mustangs.

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