ExtremeTerrain Sweepstakes

ExtremeTerrain.com is having a $6,000 Custom Wrangler Build Giveaway and I designed the creative. The initial design direction was a Wrangler off-roading in the mud. I sifted through our in-house lifestyle photography and found some more recent photos of a Jeep we have not used much yet in our XT graphics. There were various shots of this Wrangler in the mud, however it didn't include very much greenery in the images. Since this sweeps is running March through April, I decided to retouch the photos and composite in some leaves. 

The initial photo had some foreground elements, mostly sticks, but this inspired me to add a brand with leaves. I used a Gaussian blur filter on a stock branch photo to make it look like it's in the foreground and out of focus.

I also added some subtle green grass and leaves to the background. From there I placed this main image in various email and on-site templates and added copy. Below is an email a-spot and on-site banner showing the slightly different copy elements and design.

The social team requested several alt images, and I took the same approach as I did with the original image. I found two other angles of the same Wrangler and added touches of green throughout the scene. Below is one of the alts.

Check out ExtremeTerrain.com for the latest sweepstakes and aftermarket Jeep Wrangler products.