Design Transition

While it's cool to see a drawing or painting evolve over time, I think it's cool to see how inspiration transitions into design. Below is a layout I was inspired by that was within the AMA Membership Guide mailer. I then sketched out how a similar design could work for an AmericanMuscle catalog editorial page (versus a spread): Customer Spotlight. And then finally, there is the final spread that the inspiration had transitioned into. I'm thrilled with how this piece came out since it is a different spin on how we typically display product photography.