February 23, 2016

The Wrangler Off-Road Shop

The Wrangler Off-Road Shop is the ExtremeTerrain version of what I previously showed for the Mustang Off-Road Shop. This large project also involved a full logo design, website graphics, email graphics, display banners, social banners and will be featured on the next ExtremeTerrain catalog cover. Below is the logo design:

This project included an in-house photo shoot with the direction being a shot of a Jeep on the dyno within a workshop setting. Below are the retouched photos for a JK Wrangler and TJ Wrangler (retouched by myself and another designer).

This imagery was then transformed into a wide array of applications with a variety of dimensions. Below is a desktop landing page for the Wrangler Off-Road shop along with the unique category icons that were made for each Jeep Wrangler generation that ExtremeTerrain offers. 

I will share the catalog cover that my teammate finalized with this creative once it hits the shelves.

No comments:

Post a Comment