November 09, 2010

Graphic Design: The Mark (the logo)

October 4, 2010

Objective: To combine two random words brainstormed with a partner in an in class exercise and create a conceptual mark from those two paired words.  It was tasked to make one black and white version and one color version.

Word Pair: Milk & Arrow

With this project I produced a literal depiction of the words to focus on simplicity.  The mark is meant for a variety of conceptual ideas from the viewer, for the mark has no one meaning, but is rather up to the viewer for interpretation.

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