Graphic Design Book Cover Design

November 1, 2010

Objective: To create three very different conceptual designs for one book title.
Title: Norton: The Racing Story

Concept: Going back in time, as the book does, to review the past championships of Norton Racing.  Norton Racing was notorious for its victories and this cover conceptualizes the history of their winnings.

 Concept: This book cover provides a classic image of the Norton Motorcycle Gas Tank.  The colors are predominant colors of the British Motorcycle brand and this cover also emphasizes the beauty of Norton's original logo and that typeface.

Concept: Denim masking tape, and sharpie marker are the materials that compose this particular book cover.  The concept behind this design is to go back in time before racing was highly commercialized as it is today.  This cover represents a time before there were flashy race gear, well-designed leather jackets and suits, and a time when racing was just that.  With this cover, I hoped to create the rawness of racing from the past.