AM January Sale

Every now and then a designer will do a project that they're happy with, but for various reasons it may be replaced with something else. That's the case with this AmericanMuscle January Sale creative I made last month. I went in with a concept of a rolling car in an cold winter scene. Below is the inspirational image I found in a Google search.

With the concept approved, I searched through various stock backgrounds to get a similar feel. When I found the image below I flipped the orientation, removed some distracting elements, adjusted the color and warmth of the photo and then added motion blur.

The above wasn't the final back plate I used, but it was enough to get started on the renders. I first rendered the 2015 Mustang and made it a dark gray to keep the overall icy feel that was in the inspirational image. I did some compositing with the render to get everything to fit in the scene. From there I added the 2015 image into the various on site and email templates. What I found was most of the winter background ended up getting cropped out due to the orientation of the templates. Below is an on site web banner.

I do feel the image is more impactful with more mountains and sky showing, however, the wintry feel was still very much there in the crop. I proceeded with the other car generations and composites to complete the full package. For graphics that needed copy, I kept it simple. Below are some generational web banners with the simplistic copy.

I was happy with the final graphics for this project. Unfortunately it needed to be replaced with alternative creative, but sometimes that's how it goes in the design world. On to the next!