Lancaster Archery Foundation

The Lancaster Archery Foundation launched late spring 2021. Designs and concepts have been in the work for quite some time before that. Design-wise it all started with the logo. I wanted to create something that was clean, modern and simplistic while tying it to the Lancaster Archery brand. I experimented with typeface weights, stacking and the orientation. Below is the final logo.

From there I began to design a website via Squarespace. I started with a Squarespace template and designed several page mocks in Photoshop. From there I created an outline of copy needs for the Foundation team to complete the content of the site. 

I began sourcing images for the different pages. For images we needed, such as the board of director photos, I found examples to give to our in-house photographer. Eventually when all images and content were compiled, we were able to pull everything together for the website.

At launch, the website consisted of eight different pages utilizing various template components including a contact form and donation page. Our in-house videographer created a video for the Foundation launch and I designed a YouTube thumbnail for that video.

Overall this project took a great deal of coordination to get various departments communicating, making decisions and gathering assets for the launch. In the end it came together quite well. 

Check out the current website here: LancasterArcheryFoundation.org

Lancaster Archery Shooter Jersey Design

Earlier this year us two designers at LAS were tasked with designing new archery shooter jerseys. We usually launch a new design each year. This year we happened to launch four: two unisex designs and two female designs. This was my first year really designing for a shooter jersey. I looked at a LOT of motocross jersey designs for inspiration. Overall I really appreciate their minimal designs so the focus can be on sponsor logos while still being cool. Thor, FXR and O'Neal all use blocks of color in a very interesting way.

The design that was liked and ultimately put into production was a retro-focused design. It features a large, bold, modern typeface on the front. I added a bunch of sharp angles on the front and back balancing a dark blue and light gray. The light gray has a subtle honeycomb texture applied. Finally, the LAS logo is featured on the one sleeve to pull it all together.

Initially I wanted the stripes to be simply different shades of blue. After reviewing with Management they asked to include a red stripe as well to pull in more target colors. Below is a final mockup of the jersey.

Below are all of the designs on display at the Lancaster Archery Express that travels to the various archery shoots.

Get your jersey here! 

Chester County APA Monday North Champions

On Monday our 8 ball team played the final match of the Spring 2021 session in Chester County's APA Monday North league. The previous week we had qualified for regionals with a win. This week we were playing for trophies and the number one spot this session. 

Typically we play 5 matches a night with a ton of strategy in who we call and when. We were fired up and managed to win the night with only having to shoot 4 matches. I would have shot the 5th and final match if it came to it, but we were all excited to clinch the victory as soon as possible.

Now we look forward to regionals in both 8 ball and 9 ball come the end of July!

Lancaster Archery Camo Apparel

 Last year I had designed some camo apparel for Lancaster Archery. Many companies apply a camo pattern as a fill to their logo and I thought it'd be perfect for Lancaster Archery. I also wanted to incorporate the American flag on the sleeve. Not only does the flag appeal to those who have served our country, but with 2020 being an Olympic year, I wanted to incorporate some USA pride.

I designed a t-shirt and hoodie simultaneously. I went with a black hoodie and a brown shirt. To keep the cost down on an already 4-color design, I made sure the same camo coloring would look good on both colored garments. Below are the design mocks I sent over to the screen printer.

I worked with the printer to select the right Pantone colors that would work for both garments. Once we got the samples in, our in-house photographers were able to take photos for our website.

Archer Chris Bee was rocking one of the t-shirts at the Lancaster Archery Customer Appreciation Event this month:

Get yours at Lancaster Archery! T-shirt | Hoodie

PA Hunting & Trapping Digest

Each year we run advertisements in the surrounding state hunting & trapping digests. They have a great reach, so the ad ticket price is relatively high. To help offset the cost, we typically look to use co-op advertising funds and co-brand our advertisements. In 2019 we linked up with Black Eagle Arrows to produce the ad below.

In 2020 and 2021, we have advertised alongside Easton. Easton has their own source of hunting lifestyle photographs, which makes it a smooth process to design and get an ad approved. Below are the two most recent advertisements.

This year we are featured on page 47 of the PA Hunting & Trapping Digest distributed by the PA Game Commission. Check it out!

Galaxy Ads in Bow International

 Below is an ad refresh for the Galaxy brand in Bow International's printed magazine. The ad features more copy than we traditionally include on advertisements as well as the composite photo I had done for the Galaxy catalog (view post). 

Below is a half page ad for Galaxy that was also included in Bow International's print publication. This one featured the Olympic risers and also included a composite from the Galaxy catalog.

Lastly, below is another full page ad refresh we had run in the past. This ad focused on including a composite of a recurve riser and pairing it with various limb options.

Inside Archery Advertisements

Inside Archery is a printed and digital magazine that focuses on dealers within the archery industry. We have a great relationship with Inside Archery and run monthly advertisements in addition to content pieces. Our messaging and advertising revolves around wholesale, dealers and the benefits of being a dealer with Lancaster Archery Supply. Below are three examples of various advertisements we have run around this direction.

Checkout the digital edition of Inside Archery here to see our latest ad and content.