Galaxy Ads in Bow International

 Below is an ad refresh for the Galaxy brand in Bow International's printed magazine. The ad features more copy than we traditionally include on advertisements as well as the composite photo I had done for the Galaxy catalog (view post). 

Below is a half page ad for Galaxy that was also included in Bow International's print publication. This one featured the Olympic risers and also included a composite from the Galaxy catalog.

Lastly, below is another full page ad refresh we had run in the past. This ad focused on including a composite of a recurve riser and pairing it with various limb options.

Casey K's Archery Scorebook

Casey Kaufhold had an idea to create a target archery scorebook to track her arrows for indoor and outdoor shoots. I started designing based off of a printed example that had a lot of the content Casey wanted to include in her version. After a few rounds of proofing, we added some additional fields for note taking that her and her coaches thought would be relevant information to document. From there I used a local printer to get an estimate.

I wanted these booklets to be durable for Casey and other archers as they travel a lot. For outdoor events, weather and other elements occur, so I considered this as well when choosing cover paper. We also wanted to go with a wired spiral for durability and also being able to have the booklet lay flat and be compact for use and travel.

I kept the inside of the design black and white to keep the cost down for printing. On the outside, Casey wanted blue for indoor and green for outdoor. I designed a graphic-forward cover in Illustrator that included splatters, targets, arrows and a silhouette of Casey herself.

The 5" x 8.5" 48-page booklets are available on the Lancaster Archery website.