Casey Kaufhold had an idea to create a target archery scorebook to track her arrows for indoor and outdoor shoots. I started designing based off of a printed example that had a lot of the content Casey wanted to include in her version. After a few rounds of proofing, we added some additional fields for note taking that her and her coaches thought would be relevant information to document. From there I used a local printer to get an estimate.
I wanted these booklets to be durable for Casey and other archers as they travel a lot. For outdoor events, weather and other elements occur, so I considered this as well when choosing cover paper. We also wanted to go with a wired spiral for durability and also being able to have the booklet lay flat and be compact for use and travel.
I kept the inside of the design black and white to keep the cost down for printing. On the outside, Casey wanted blue for indoor and green for outdoor. I designed a graphic-forward cover in Illustrator that included splatters, targets, arrows and a silhouette of Casey herself.
The 5" x 8.5" 48-page booklets are available on the Lancaster Archery website.
