Galaxy Ads in Bow International

 Below is an ad refresh for the Galaxy brand in Bow International's printed magazine. The ad features more copy than we traditionally include on advertisements as well as the composite photo I had done for the Galaxy catalog (view post). 

Below is a half page ad for Galaxy that was also included in Bow International's print publication. This one featured the Olympic risers and also included a composite from the Galaxy catalog.

Lastly, below is another full page ad refresh we had run in the past. This ad focused on including a composite of a recurve riser and pairing it with various limb options.

Galaxy Archery Catalog

Galaxy Archery is one of Lancaster Archery's house brands. In past years there has been a four-page Galaxy sell sheet that included all of the Galaxy products and pricing. Each year the sell sheet got more and more crowded with products in efforts to keep it on the four-pages. The typeface used throughout the entire catalog is better used as a display font, which was not ideal to use for descriptions.

We primarily designed the sell sheets to take to the Archery Trade Association (ATA) in January which involved a lot of design projects and prep work. Each year when we would need to update the sell sheet, I found myself having very little time to make any big changes. I decided to plan ahead and do a full redesign in the summer when I had some downtime. I could focus on pricing closer to the event, but was able to be creative in the new design and emphasize the product images and information. I had expanded the sell sheet from four pages to now be an eight page booklet, giving it a small catalog feel.

Additionally, I created three Photoshop composites to incorporate some lifestyle imagery within the catalog. Before, there was never any room for inspirational and creative imagery. Below are the two lifestyles representing the two categories of Olympic bows and Traditional bows.

I incorporated these as section headers within the booklet and also created a lifestyle photo for the cover.

I laid out the product photos and information accordingly. I also created right hand and left hand icons for easier identification. I created swatches for various riser colors to better organize and display those options as well. I wanted a very clean and organized look and feel so that the product images could really stand out and be the main focus. Below are the spreads for the retail catalog.

Once approved, I created a wholesale version for our dealers that includes charts of tiered pricing for each item. For reference, here is a page from our 2020 retail sell sheet that I had inherited when joining LAS.

Below is the final product of the redesign. 

Galaxy Bow International Ad

Galaxy archery is a house brand of Lancaster Archery Supply. We primarily advertise the Galaxy brand overseas in the UK publications. For years, LAS and Galaxy have been a loyal advertiser in Bow International magazine. When I joined LAS, we had been using an ad for several issues in a row that overall was quite dark. When I saw the printed ad, I didn't love how the blacks weren't as dark as intended. Therefore, I decided to lighten the design up overall. 

The primary focus is to advertise the Galaxy Solstice riser. I wanted to provide more description and text in this ad than had been used before. I wanted to keep the previous feel of the Galaxy brand with the lifestyle, but also pull out the product more. Overall I am really happy with how the ad turned out and how the printed publication looked.