PA Hunting & Trapping Digest

Each year we run advertisements in the surrounding state hunting & trapping digests. They have a great reach, so the ad ticket price is relatively high. To help offset the cost, we typically look to use co-op advertising funds and co-brand our advertisements. In 2019 we linked up with Black Eagle Arrows to produce the ad below.

In 2020 and 2021, we have advertised alongside Easton. Easton has their own source of hunting lifestyle photographs, which makes it a smooth process to design and get an ad approved. Below are the two most recent advertisements.

This year we are featured on page 47 of the PA Hunting & Trapping Digest distributed by the PA Game Commission. Check it out!

Inside Archery Advertisements

Inside Archery is a printed and digital magazine that focuses on dealers within the archery industry. We have a great relationship with Inside Archery and run monthly advertisements in addition to content pieces. Our messaging and advertising revolves around wholesale, dealers and the benefits of being a dealer with Lancaster Archery Supply. Below are three examples of various advertisements we have run around this direction.

Checkout the digital edition of Inside Archery here to see our latest ad and content.

LAS Catalog Ads

Yesterday I shared the Lancaster Archery Apparel print ad I had designed and included in the annual LAS catalog. In addition to that ad I had created three additional full page advertisements featured throughout the catalog.

LAS Custom strings is an in-house brand/service.

The above ad was featured in our dealer version of the catalog, replacing some retail-specific products. In this ad I focused on the benefits and perks business have when becoming a dealer of our archery supplies.

This ad is a very broad and general advertisement of what Lancaster Archery Supply has to offer. It includes all seven of our icons that are referenced on the LAS website and break down the different types of archery that we provide and promote. This is also a dealer-focused ad. All photos are from our in-house and freelance photographers.

Galaxy Bow International Ad

Galaxy archery is a house brand of Lancaster Archery Supply. We primarily advertise the Galaxy brand overseas in the UK publications. For years, LAS and Galaxy have been a loyal advertiser in Bow International magazine. When I joined LAS, we had been using an ad for several issues in a row that overall was quite dark. When I saw the printed ad, I didn't love how the blacks weren't as dark as intended. Therefore, I decided to lighten the design up overall. 

The primary focus is to advertise the Galaxy Solstice riser. I wanted to provide more description and text in this ad than had been used before. I wanted to keep the previous feel of the Galaxy brand with the lifestyle, but also pull out the product more. Overall I am really happy with how the ad turned out and how the printed publication looked.

Potential Ad for Web Ad & Bus Headliners for the Charm City Circulator

 

Potential Ads for the Washington Examiner

Potential Print Ads:

 

Potential Online Web Ad:

CityPaper Ads

BGP Advertisements

Above is a full-page advertisement that will also be featured in Attraction.  The ad will also be accompanied with a BGP article!

Half Page Advertisement for Attractions

Fly Over Advertisement

Going to Ocean City, MD anytime this summer?  If you are there during the weekend from 3-5pm from now up through August 28th, look up in the sky!  You may just catch my finalized fly over banner advertisement for the Baltimore Grand Prix!  Of course if you do happen to see it - let me know:)

One Means Ad, Take One...