Earlier this year us two designers at LAS were tasked with designing new archery shooter jerseys. We usually launch a new design each year. This year we happened to launch four: two unisex designs and two female designs. This was my first year really designing for a shooter jersey. I looked at a LOT of motocross jersey designs for inspiration. Overall I really appreciate their minimal designs so the focus can be on sponsor logos while still being cool. Thor, FXR and O'Neal all use blocks of color in a very interesting way.
The design that was liked and ultimately put into production was a retro-focused design. It features a large, bold, modern typeface on the front. I added a bunch of sharp angles on the front and back balancing a dark blue and light gray. The light gray has a subtle honeycomb texture applied. Finally, the LAS logo is featured on the one sleeve to pull it all together.
Initially I wanted the stripes to be simply different shades of blue. After reviewing with Management they asked to include a red stripe as well to pull in more target colors. Below is a final mockup of the jersey.
Below are all of the designs on display at the Lancaster Archery Express that travels to the various archery shoots.
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