Project Management: Brand Logos

Delegation has been the name of the game for my new Senior Designer role, and I really got a taste of it leading a project to develop a few brand logos. I was tasked to manage a project where we would design up to five new logos for new brands for various products. These logos would need to be developed by the end of Q1. Each week the design team would meet, present logo designs and critique them. Revisions were made and eventually we finalized designs. Once we landed on one, I made a few minor tweaks to clean up the files, got the proper approvals and got the files ready for our internal style guide. Four out of the five logo designs originated from other designers on my team.

The fifth logo took an additional round of designing as the initial direction wasn't entirely clear. Because of that though, the process was revised a bit to include the client earlier in the design process so that a logo wasn't finalized and not used for subjective reasoning. SpeedForm was the logo that took the most work to finalize, and overall it did turn into a solid design. Another designer had made the initial logo, but when it came time to redesign it I took a stab at it. Below is the finalized design after a few rounds of critique.

These logos will now be implemented onsite and within our various print catalogs. Most of these brands span across both of the ecommerce stores: AmericanMuscle.com and ExtremeTerrain.com.

Turn5, Inc.

About two months ago our Art Director handed over a desktop mock of the future Turn5, Inc. site that included a total rebrand including a fresh modern logo and new color palette. From there I converted the desktop mock into a mobile mock and got to work with the development team to make the mocks come to life. After leading a few photo shoots, retouching images, rounding up numerous blocks of copy and testing the various stages of development, today was finally launch day. The brand new www.turn5.com site is responsive and showcases the professional yet casual environment my place of employment provides. While our brands our within the automotive retail industry, Turn5, Inc. provides an excellent working environment for professionals. If you are job hunting, definitely check out our career opportunities. 

This site offered a great opportunity for project management experience as I worked with the various departments to pull the entire site together. One of my favorite parts that I found most successful was working with our in-house photographer to get shots of employees working throughout our various buildings and departments. Adding those to candid shots from several events and employee testimonials in a collage within the Our Culture section is one of the most visually interesting aspects to the new site. I am also quite grateful for the video that can be viewed on desktop applications. The video team did a great job compiling footage of the various departments that make up Turn5. All together it is a great representation of the hard work and fun that goes into keeping Turn5 a thriving company. Below is a screenshot of the desktop layout, but be sure to check www.turn5.com out for yourself.