Saturday was the annual Turn5 Block Party. The summer party is always a good time when you get to have a fun day outside with the people I work with. I happened to also do a lot of the creative for the party including the logo, fliers, internal web posts, employee car show ballots, etc. Last year a committee was formed to brainstorm ideas for the party that would make it enjoyable for all. Various people from various departments went back and forth on the name and eventually landed on "Block Party". With that I was set out to design a logo that represented a fun, family-friendly party. I landed on an idea of sketched signage being the overall shape and a blocky slab-serif for the font, (I'm a total sucker for a solid slab-serif typeface).
For the information that would go on a poster, I decided to just add more signs to the post. Details such as the date, time and location would get their own sign. At the time the Turn5 logo was red, black and grey so those were the party theme colors as well. Below is the 2015 poster and the 2016 poster. Both are extremely similar with some subtle differences.
Our in-house vinyl department took the signage a step further and printed out directional signage for the event. These graphics were printed, applied to wood and attached to poles throughout the event providing as navigational signage. They fit the theme of the party extremely well and also functioned well for guests to find different activities and events.
Once again everything came together for the party, and it was a successful event at Turn5, Inc.
About two months ago our Art Director handed over a desktop mock of the future Turn5, Inc. site that included a total rebrand including a fresh modern logo and new color palette. From there I converted the desktop mock into a mobile mock and got to work with the development team to make the mocks come to life. After leading a few photo shoots, retouching images, rounding up numerous blocks of copy and testing the various stages of development, today was finally launch day. The brand new www.turn5.com site is responsive and showcases the professional yet casual environment my place of employment provides. While our brands our within the automotive retail industry, Turn5, Inc. provides an excellent working environment for professionals. If you are job hunting, definitely check out our career opportunities.
This site offered a great opportunity for project management experience as I worked with the various departments to pull the entire site together. One of my favorite parts that I found most successful was working with our in-house photographer to get shots of employees working throughout our various buildings and departments. Adding those to candid shots from several events and employee testimonials in a collage within the Our Culture section is one of the most visually interesting aspects to the new site. I am also quite grateful for the video that can be viewed on desktop applications. The video team did a great job compiling footage of the various departments that make up Turn5. All together it is a great representation of the hard work and fun that goes into keeping Turn5 a thriving company. Below is a screenshot of the desktop layout, but be sure to check www.turn5.com out for yourself.
