CompetitionArcheryMedia.com

Competition Archery Media (CAM) is a brand created to broadcast live archery events. Last year I created a Squarespace site for CAM and it has since grown to what it is now. There is still room for additional growth, and Squarespace is an easy platform to handle those changes.

One of the main tasks was to highlight the sponsors, with the focus of course being on the platinum sponsors. Therefore, they are featured towards the top of the homepage and also on the Sponsors page. 

Another important component was the event schedule. Once the 2019 schedule was completed, the page seemed very outdated. To make it more interactive, I went and added images and video playlists of the past events, so if visitors came to this page they had more interesting content. 

An advertising page became very important when wanting to gather sponsors for the 2020 archery season. This page was added along with updated sponsor packets I designed. These downloadable PDFs include the same website branding and colors. They also include images and examples of what each sponsorship level receives. The analytics PDF is a recap of the 2019 season, again using the same design elements to keep the brand professional and consistent. Below is a grid of the 2019 analytics summary.

The Squarespace template offers a seamlessly responsive website to be easily viewed on desktop, mobile and tablet. View the current website here: https://www.competitionarcherymedia.com

Project Management: Brand Logos

Delegation has been the name of the game for my new Senior Designer role, and I really got a taste of it leading a project to develop a few brand logos. I was tasked to manage a project where we would design up to five new logos for new brands for various products. These logos would need to be developed by the end of Q1. Each week the design team would meet, present logo designs and critique them. Revisions were made and eventually we finalized designs. Once we landed on one, I made a few minor tweaks to clean up the files, got the proper approvals and got the files ready for our internal style guide. Four out of the five logo designs originated from other designers on my team.

The fifth logo took an additional round of designing as the initial direction wasn't entirely clear. Because of that though, the process was revised a bit to include the client earlier in the design process so that a logo wasn't finalized and not used for subjective reasoning. SpeedForm was the logo that took the most work to finalize, and overall it did turn into a solid design. Another designer had made the initial logo, but when it came time to redesign it I took a stab at it. Below is the finalized design after a few rounds of critique.

These logos will now be implemented onsite and within our various print catalogs. Most of these brands span across both of the ecommerce stores: AmericanMuscle.com and ExtremeTerrain.com.