Showing posts with label snapchat filter. Show all posts
Showing posts with label snapchat filter. Show all posts
September 13, 2016
Colleen's Bridal Shower
One of my favorite ladies is getting married October 15th and I have the honor to stand up there with her as one of her bridesmaids. This past Sunday we held Colleen's Bridal Shower at the Lederach Tea Room. As one of my small gifts I wanted to design a Snapchat Geofilter for the event. Per usual, it all started as a sketch. I wanted to make it delicate and feminine and fit the tea room theme. I included the date of the shower and "The Future Mrs. McCabe". Below is the sketch (please forgive the poor photo quality), the vector art, and the final filter put to the test! What a huge success for such a small design.
August 19, 2016
AmericanMuscle Snapchat Geofilters
This year we wanted to have unique Snapchat geofilters at the 8th Annual AmericanMuscle Mustang Show. With my experience in using them at Aid to Injured Riders (AIR) events, I took the lead with this project from conception to completion.
I began with meeting with the social team to talk about getting involved in the geofilter community and showed them the process and data I had received with the AIR filters. Overall the process of uploading usable filters is very simple and easy to obtain. I also saw it as a fun project for the creative team, where we could come up with unique ideas and enjoy the creative freedom. I then met with my fellow five designers and worked with our creative coordinator to assign two filters for each designer. We took some time to design and regrouped a couple weeks later to review them. I went through the designs, tweaked them based on best practices I have found, got the file sizes down and we ended up handing over about 12 geofilters to the social team. From there the social team had to upload the filters and do some trial and error with uploads to see exactly how many we could get into the Maple Grove Raceway territory with strategic mapping. It turns out they only managed to get 4 filters in that location due to Snapchat's restrictions on quantity. The filters, however, were successful and got a solid amount of usage! See below:
With the above filter I wanted to use pieces of our existing car show elements (vector marks) and blend it with an AM logo. The AM graphic is actually pulled from a t-shirt design I made for youth girls, but for this I used the traditional AM blue and orange coloring. It features a subtle gradient that forces the logo to pop over any background color or image.
This filter was used by 380 individuals and seen by 18,805 Snapchat users.
The filter above was designed by combining various tire tread and splatter vector elements tossed together with the show logo on top. This design didn't necessarily need a gradient to have it pop over backgrounds due to it's design. Initially I wanted this image to be larger, however, due to small file sizing restrictions I did have to scale it down more than I had hoped. Ironically enough, I made this design very quickly with no intentions of actually using it. The purpose was to include this in the inside front cover of the program to tell our guests to look out for our snapchat filters at the show. It turns out the design was liked and we made it come to life!
This splatter filter was used by 428 individuals and seen by 22,002 Snapchat users.
This filter above was a different approach and was targeted to only be used at the race track while people were in the stands watching the racing events. With it being a smaller location and a shorter time of availability, naturally it had less uses. Despite the usage, it was a lot of fun to make and made for a very different kind of filter I hope fans enjoyed.
The helmet filter was used by 37 individuals and seen by 1,875 Snapchat users.
In the midst of working at the show I managed to snap a photo of people gathering at the dyno for a run and used a filter!
I began with meeting with the social team to talk about getting involved in the geofilter community and showed them the process and data I had received with the AIR filters. Overall the process of uploading usable filters is very simple and easy to obtain. I also saw it as a fun project for the creative team, where we could come up with unique ideas and enjoy the creative freedom. I then met with my fellow five designers and worked with our creative coordinator to assign two filters for each designer. We took some time to design and regrouped a couple weeks later to review them. I went through the designs, tweaked them based on best practices I have found, got the file sizes down and we ended up handing over about 12 geofilters to the social team. From there the social team had to upload the filters and do some trial and error with uploads to see exactly how many we could get into the Maple Grove Raceway territory with strategic mapping. It turns out they only managed to get 4 filters in that location due to Snapchat's restrictions on quantity. The filters, however, were successful and got a solid amount of usage! See below:
With the above filter I wanted to use pieces of our existing car show elements (vector marks) and blend it with an AM logo. The AM graphic is actually pulled from a t-shirt design I made for youth girls, but for this I used the traditional AM blue and orange coloring. It features a subtle gradient that forces the logo to pop over any background color or image.
This filter was used by 380 individuals and seen by 18,805 Snapchat users.
The filter above was designed by combining various tire tread and splatter vector elements tossed together with the show logo on top. This design didn't necessarily need a gradient to have it pop over backgrounds due to it's design. Initially I wanted this image to be larger, however, due to small file sizing restrictions I did have to scale it down more than I had hoped. Ironically enough, I made this design very quickly with no intentions of actually using it. The purpose was to include this in the inside front cover of the program to tell our guests to look out for our snapchat filters at the show. It turns out the design was liked and we made it come to life!
This splatter filter was used by 428 individuals and seen by 22,002 Snapchat users.
This filter above was a different approach and was targeted to only be used at the race track while people were in the stands watching the racing events. With it being a smaller location and a shorter time of availability, naturally it had less uses. Despite the usage, it was a lot of fun to make and made for a very different kind of filter I hope fans enjoyed.
The helmet filter was used by 37 individuals and seen by 1,875 Snapchat users.
In the midst of working at the show I managed to snap a photo of people gathering at the dyno for a run and used a filter!
August 06, 2016
Aid to Injured Riders (AIR)'s Charlotte Snapchat Filter
Last weekend was the AMA Pro Flat Track Grand National Championship race in Charlotte, NC. The race was held at the Dirt Track in Charlotte and was a really great event from start to finish. I personally love that area, it's booming, a well-kept city and is centered around racing. This year Nicalee of Aid to Injured Riders (AIR) came to me with an idea for the non-profit. Since it was such a success in OKC, she proposed designing another Snapchat filter for this racing event. Charlotte has a bit of history within the flat track community and is home to one of the greats, the late Will Davis. Not only was Winkin' Will Davis extremely well-known within the flat track community, he was by far my favorite racer to watch growing up as a kid going to races with my dad. His life was taken at a race in 2001 at Sedalia, MO, and the flat track family took a huge loss that day. The following year Davis' number plate and boot print were added to the grounds at the Charlotte Dirt Track and his legacy lives on. With all of that, Nicalee's goal was to have the Snapchat filter link to Will Davis in some form.
That direction was simple enough, it was finding time to come up with something great that was more of a challenge. One evening I took a pen to paper and sketched and image of Will Davis racing from a quick online photo search. From there I tossed it into Illustrator and then Photoshop using the Adobe Shape. I cleaned up the line work and got the image below:
From there I added the AIR logo in the "dust" and added a subtle gradient in the background of the filter so that the image would be more visible on a variety of different backgrounds, colors and times of the day. Below is the email from Snapchat after I submitted it and it was approved.
The filter was live during race day from 2pm-11pm while all of the action was happening. I used it several times and according to the statistics, it got a solid amount of usage that evening. It is surely a design I'm proud of, and it's always great to add something to the flat track community that I've grown up loving. The only thing I would do differently would be to include a larger location fence where the Snapchat filter could be used because I underestimated the size and dimensions of the racing pits, so most areas of the pits were out of reach for the filter. It did however cover the stands so fans could enjoy it. Below is one of several shots that I had taken with the filter, I personally think it looks pretty rad!
That direction was simple enough, it was finding time to come up with something great that was more of a challenge. One evening I took a pen to paper and sketched and image of Will Davis racing from a quick online photo search. From there I tossed it into Illustrator and then Photoshop using the Adobe Shape. I cleaned up the line work and got the image below:
From there I added the AIR logo in the "dust" and added a subtle gradient in the background of the filter so that the image would be more visible on a variety of different backgrounds, colors and times of the day. Below is the email from Snapchat after I submitted it and it was approved.
The filter was live during race day from 2pm-11pm while all of the action was happening. I used it several times and according to the statistics, it got a solid amount of usage that evening. It is surely a design I'm proud of, and it's always great to add something to the flat track community that I've grown up loving. The only thing I would do differently would be to include a larger location fence where the Snapchat filter could be used because I underestimated the size and dimensions of the racing pits, so most areas of the pits were out of reach for the filter. It did however cover the stands so fans could enjoy it. Below is one of several shots that I had taken with the filter, I personally think it looks pretty rad!
June 25, 2016
AIR Snapchat Filter
As I posted before, the Aid to Injured Riders fundraising event in Oklahoma City last weekend was a complete success. It required a lot of creative and promotional materials that all came together to aid in the success of the event. One element AIR wanted to have was a sponsored Snapchat filter during the event Friday at the go kart track and also on race day Saturday. This required some research on my part to see how it all works and if it would be attainable. As it turns out, the on-demand Snapchat filters are very simple to create and easy to purchase. I took on this task and created the filter below:
The design included elements such as the OKC city skyline from the autograph poster I had designed for the fundraising event. I wanted to include a simple graphic of tire tread to appeal to the motorcycle racing community, and of course I included the AIR logo to brand the filter and have it come all together. It has a subtle gradient behind the overall design at the top so it is visible on a variety of backgrounds and colors depending on what the user takes a photo of. I could have experimented with the location of the graphic but chose to keep it at the top based on conversations with the AIR members' preferences.
After uploading it, choosing the time and location that the filter would be displayed and giving payment information, I waited for the filter to be approved by Snapchat. When it was the next step was to wait and see if it would work at the location and be successful.
When the event time came, we all anxiously opened our Snapchats to see if the filter would be available, and sure enough it was! I have to say that it was a fairly exciting moment since it was the first attempt at creating a filter and having the public be able to use it. Overall it was an additional way that AIR was able to brand the event and get their logo out to the public. AIR then repeated the process for Saturday's race day and below are some snaps we saw with the filter during the two events:
In total, the two filters were used 119 times and viewed 5,840 times within the 11 total hours the filters were live. Those are pretty impressive statistics considering the sizes of each event. In doing this twice now I have found some learnings and best practices that can be applied to future On-Demand Snapchat Filters for various upcoming events.
After uploading it, choosing the time and location that the filter would be displayed and giving payment information, I waited for the filter to be approved by Snapchat. When it was the next step was to wait and see if it would work at the location and be successful.
When the event time came, we all anxiously opened our Snapchats to see if the filter would be available, and sure enough it was! I have to say that it was a fairly exciting moment since it was the first attempt at creating a filter and having the public be able to use it. Overall it was an additional way that AIR was able to brand the event and get their logo out to the public. AIR then repeated the process for Saturday's race day and below are some snaps we saw with the filter during the two events:
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