Who Is Throttle Down Speed Co? - Trish

And my Throttle Down Speed Co. interview is live! Check it out: throttledownspeedco.com/trish

Flat Track Racing Stickers!

Find me tomorrow at the Timonium Indoor Flat Track Motorcycle Races at the Maryland State Fairgrounds to purchase these stickers I will be selling on behalf of the Aid to Injured Riders. Need event info? Practice 4:30, Racing 7, more details here. Not able to attend and still want stickers? Send AIR a message on Facebook and we will get an order sent out to you. Hope to see you tomorrow night!

Throttle Down Speed Co. Cafe Racer Socks

In lieu of Cyber Monday, we launched another new product on ThrottleDownSpeedCo.com today! Now available: Cafe Racer Socks that feature a sketch I had drawn quite a while ago and a Throttle Down Speed Co. logo on the reverse side. Initially we ordered a sample of the socks to test the quality of the print. To our surprise it printed better than ever and no detail was lost. Therefore, we added it to our inventory and are now sharing it with all of the other gear heads. Get yours here.

Throttle Down Speed Co. Kid's Wear

Throttle Down Speed Co. has had quite a few requests to offer our shirt designs in kid's sizes. Therefore, it's been something we've been working towards for a bit. Luckily we have two of the coolest kids in the Throttle Down Speed Co. garage to be the first to test the apparel and designs. Happily, the five brand new designs have been approved by Emma & Lily. Shop the collection: throttledownspeedco.com/collections/kids

Aid to Injured Riders (AIR)'s Charlotte Snapchat Filter

Last weekend was the AMA Pro Flat Track Grand National Championship race in Charlotte, NC. The race was held at the Dirt Track in Charlotte and was a really great event from start to finish. I personally love that area, it's booming, a well-kept city and is centered around racing. This year Nicalee of Aid to Injured Riders (AIR) came to me with an idea for the non-profit. Since it was such a success in OKC, she proposed designing another Snapchat filter for this racing event. Charlotte has a bit of history within the flat track community and is home to one of the greats, the late Will Davis. Not only was Winkin' Will Davis extremely well-known within the flat track community, he was by far my favorite racer to watch growing up as a kid going to races with my dad. His life was taken at a race in 2001 at Sedalia, MO, and the flat track family took a huge loss that day. The following year Davis' number plate and boot print were added to the grounds at the Charlotte Dirt Track and his legacy lives on. With all of that, Nicalee's goal was to have the Snapchat filter link to Will Davis in some form.

That direction was simple enough, it was finding time to come up with something great that was more of a challenge. One evening I took a pen to paper and sketched and image of Will Davis racing from a quick online photo search. From there I tossed it into Illustrator and then Photoshop using the Adobe Shape. I cleaned up the line work and got the image below:

From there I added the AIR logo in the "dust" and added a subtle gradient in the background of the filter so that the image would be more visible on a variety of different backgrounds, colors and times of the day. Below is the email from Snapchat after I submitted it and it was approved.

The filter was live during race day from 2pm-11pm while all of the action was happening. I used it several times and according to the statistics, it got a solid amount of usage that evening. It is surely a design I'm proud of, and it's always great to add something to the flat track community that I've grown up loving. The only thing I would do differently would be to include a larger location fence where the Snapchat filter could be used because I underestimated the size and dimensions of the racing pits, so most areas of the pits were out of reach for the filter. It did however cover the stands so fans could enjoy it. Below is one of several shots that I had taken with the filter, I personally think it looks pretty rad!

Throttle Down Speed Co. Tracker Sticker

I've mentioned it before, well it's officially for sale! Get yours: https://www.throttledownspeedco.com/products/tracker-sticker

The TDSC Spring/Summer Line

The Throttle Down Speed Co. Spring/Summer clothing line began as a very broad concept. We knew we wanted to make a larger collection than we ever had before. The goal was to make some Throttle Down Speed Co. items that were very specific to the brand, a few flat track-specific designs and some general motorcycle related apparel that would appeal to all riders and enthusiasts. Personally, I wanted to include designs for both men and women while picking quality shirt and tank top canvases. It all began in my sketchbook, selecting garment types from our printer.

Another goal with this collection was to offer more than one color version for each design. We were inspired by several apparel companies that already offer these options and find a way to display them efficiently on their websites. We also set out to accomplish a way to show all designs at first, but show color options on each product page.

Eventually these designs were put into action and sent to the printers to test and receive sample garments. After some trial and error, we finally turned our conceptual pieces into real printed apparel items.

Above showcases primarily new designs sketched out, as well as former designs. A few above have not made it to the printers or our store for several reasons. For example, the draw string bags are still something we hope to add to our collection, however, the timing did not work out with that one. The pink shirt on the top right, though, will not be printed due to design cuts and the decision to only offer the best designs.

Once we approved all of the samples, we were officially ready to host the first Throttle Down Speed Co. photoshoot with all of the new (and previous) designs to perfect our website. Most of the photos were indoor studio shots, however, we were fortunate enough to shoot a few outdoor lifestyle shots like shown above. Once the shoot was completed, clipping and retouching were the first priorities on the list and then we could promote our brand new collection.

Above are the 15 brand new designs that we launched and are for purchase on Throttle Down Speed Co.'s website. See the full collection here: throttledownspeedco.com/collections/spring-summer-2016. This collection is definitely something that we are truly proud of at TDSC. A lot of hours were put in, and we appreciate everyone who takes the time to check it out. I look forward to more designs and collections in the future. The hard work surely is worth it.

Austin, TX

What can I say, my trip to Austin, TX was nothing short of awesome. I've heard killer things from everyone and it truly fit the bill.

Arrival: Thursday, April 7, 2016 - 10:30am central
Upon arrival it took me a bit to get out of AUS and figure out how to snatch an Uber/Lyft. I was a total newbie for catching those rides, but eventually figured it out. I had the driver drop me off at the Jones Center of The Contemporary Austin. There I wandered around the smaller gallery that was currently showcasing Mark Mothersbaugh's Myopia. From there I hit the streets of Austin with my roller luggage. I stumbled upon a few food trucks and Wholly Cow Burgers sucked me right in. After that I headed south, still dragging my blue carry on, towards the Colorado river. After snapping a few photos of the perfect clear-skied view, I found a pathway that lead to a trail along the river. I found a place that rented canoes for $10/hr which is by far the best deal I've ever seen, and added that to my bucket list for the trip-once I got rid of these bags! Eventually I walked down Barton Springs to my friends Air B&B spot and finally got to relax. This was the first time since waking up and catching a plane from Philly to Detroit that took off at 5:45am. That flight landed early so I had the opportunity to walk the entire terminal to my gate to catch the flight to Austin. For the record, Delta is on point. Anyways, after meeting up with my friends we set off to do some exploring, finally without my luggage in tow. We ventured up and down South Congress into all of the fun and quirky shops. My favorite was Yard Dog which was a small gallery filled with exciting bright colored paintings and such. Eventually our afternoon led is to Rainy Street, another one of my favorite spots I had found down there. We grabbed a drink outdoors at the first spot we found and enjoyed the perfect Texas weather. My two friends from Oklahoma City arrived around 7pm and we eventually headed back out to Rainey Street for the night. Rope lights filled the sky, live music filled the air and I was amongst some of the best company.

Friday saw another sunny day in the 70s. During the day the Oklahoma girls and I ventured to 6th Street to check out the shops and entertainment. We stumbled upon The Museum of the Weird and had to give that a whirl. It ended up being well worth the few dollars to enter the self-guided tour that led to a performance by a man who was immuned to electricity. Yep, similarly to Uncle Fester with the light bulb in his mouth. This man held a power cable in his hand while a girl held a lightbulb on his other hand and when it touched his skin, the bulb lit up. Furthermore, when you fist bumped him you would get shocked. He then took it a step further and held the power cord to his tongue. I'm telling you, he put on a show. We explored a few other shops and eventually headed to Fair Market for the Handbuilt Motorcycle Show that was having Flat Track Races and featured the traveling Oil and Ink Expo art show. Throttle Down Speed Co. rider Dan Bromley entered the flat track races aboard a borrowed Triumph with the number 278. This was the very first race Bromley sported his freshly painted TDSC Bell helmet (detail shots coming soon). Bromley was quite competitive but the results just didn't shake out in his favor for how quickly he was running. Either way, it was a total highlight to see that hand painted helmet on a race track. The Handbuilt Show was packed and the line was forever long that we decided to come back another day to see what all was inside Fair Market. For the night, we were off to dirty 6th street.

Saturday was the big race day and we were one of the first to arrive in the P1 lot. I ventured around the pits and track and found a good spot out of turn 3 to watch practice. Unfortunately, right before turn 3 the track quickly developed a huge "pothole", which sent two riders tumbling into turn 3 with their bikes twisting in the air. Many others hit the hole but managed to hang on to their bikes, but it was clear that this track was on the dangerous side. It's difficult to build a track and have it work out smoothly right away. The best tracks are seasoned tracks that have time to get packed in, worn in and have a sound structure. (This is why clay car tracks and horse tracks are commonly used because they are very well seasoned and broke in). With the track being in the shape it was in, it proved to be a very technical night for the riders and all in all they put on a helluva show. I watched the GNC2 main on the back stretch with Throttle Down Speed Co. rider Tristan Avery and cheered as my buddy Andrew Luker battled and held onto the win on the Texas half-mile. For GNC1 I moved to turn 4 to watch the main that turned into a battle to see who would last all 25 laps. The races ran late and the night was long, but I thought it was one of the best days. I'm so very fortunate to have such great friends within the pits of flat track and would not trade the experiences with these people for the world.

Sunday morning my goal was to hit up the Colorado River in one of those kayaks. We met up in Barton Springs, rented single kayaks for $15/hr and it was the best money I could have spent. The skies were cloudy but the water was calm and extremely clear. About two rows in I saw turtles swimming in the water and fell in love. We paddled our way out to the Colorado River and ventured towards the bridge that entered downtown Austin. With turtles in the water, live music in the air and the city skyline straight ahead, it was a very sensual experience. So beautiful, so at peace, I'd do it 100 times over. When we got back to land we eventually ventured on over back to Fair Market to get into the less busy Handbuilt Motorcycle Show. I particularly liked this show, but I have to tell you, the bikes outside of the show were just as beautifully overwhelming. I've never seen a city with so many gorgeous pieces of metal cruising around. We saw the Wall of Death, which I was surprised with the differences in the performances that I had seen in Daytona the month prior. It was very entertaining and the entire event at Fair Market was a huge success. Sunday afternoon we found ourselves back on South Congress venturing into different stores and shops including The Museum of Wax. We grabbed famous doughnuts from Gourdo's trailer, (I highly recommend the Chunky Monkey), and cruised on over to the bridge to see the bats come out at dusk. What an event THAT was. Well for starters, Fuse Box was having a music festival that weekend and they ended their fest at the bridge with a sound art performance which was indeed quite interesting. I particularly enjoyed partaking and witnessing the reactions to the performance as we waited for the bats to fly out from the bridge. When the bats finally did begin to trickle out, I really had no words to describe what we were seeing. It was... unbelievable, also somewhat eery and gross and certainly nothing I've ever seen before in my life. I'm glad we marked that off of our list, it was worth it.

Monday was departure day with a flight out of Austin at 11:52am. I woke up early to head there early and ventured around the surprisingly smaller airport. We connected in Houston, a much larger airport, and arrived in Philly before 8:30pm when we were scheduled. I have to admit, I'm uncertain of ever being so happy to be in my own bed by myself when I finally got home. I'm telling you, the trip was awesome and those were just the highlights. I failed to mention the authentic BBQ from Iron Works, Texas-shaped waffles at the hotel, late night tacos from the truck at Bungalow on Rainy Street, Pizza from Home Slice on South Congress, the pricey yet delicious burger from a truck at the race track and the delicious blended scoops of ice cream from Amy's Ice Creams. So many things, and such few pictures. It was great.

Transition: From Paper to Clothing

One of my favorite aspects of art and design is seeing how an original idea can transform itself throughout different mediums. Since my work for Throttle Down Speed Co. is highly experimental, a t-shirt design for example, typically originates from a fine-art piece. Below is one example of how this has been done in the past.

Our Mens & Womens "Cafe-X" design was one of the first garments designed from a drawing. Below is the initial ink drawing that was later scanned and transformed into vector art.

Everything about it was handmade including the hand drawn typography. Once in vector form it was cleaned up and slightly modified to be a sleeker design.

Having this design in vector form, opened up the opportunities for not only a design for a garment, but also to be cut as a vinyl sticker. There were a few additional revisions for the vinyl application, especially when considering the black to be inverted to white.

In addition to vinyl, we got this design printed on a variety of heather grey t-shirts. The black on grey turned out seamless and it is one of my favorite shirts because of it's roots in raw creativity. 

I believe it is essential to know where the ideas are coming from and how they are evolving throughout time and through varieties of applications. One idea can transform itself to endless possibilities, which is what makes my career exciting. Stay tuned for more design transitions!

The OG Motorcycle Helmet

Painting is crazy important to me these days. I grew up a painter-mainly acrylics and watercolors, and thought I'd go to college to be a painting major. I'm glad my mind shifted to design for my education, however, I did manage to pick up my paintbrushes again about a year ago. One way I got into it was through this motorcycle helmet below. This was painted with white One Shot enamel on a friend's vintage helmet. The theme, if it is not already apparent, is bandana print. I'm really happy with how the piece came out, and I look forward to future helmet painting gigs through Throttle Down Speed Co.

2 Wheel Soulmate

3 months ago I was sitting in the ER getting my shoulder popped back into place after picking myself off of the hood of a car from crashing my '74 CB360. That night my CB and I became blood brothers. Today I'd say I'd 95% healed, the exception being my scar from those 20 stitches. I'm incredibly grateful for the helmet that kept my head intact as well as all of the people that were with me during and after the accident. Not to worry, my motorcycle is still the love of my life and this drawing proves it. Micron pen, sharpie, graphite and compressed & vine charcoal on Rives BFK with post digital typeface added - 18x24 - CB360 wheel & traditional style roses & leaves