AIR Snapchat Filter

As I posted before, the Aid to Injured Riders fundraising event in Oklahoma City last weekend was a complete success. It required a lot of creative and promotional materials that all came together to aid in the success of the event. One element AIR wanted to have was a sponsored Snapchat filter during the event Friday at the go kart track and also on race day Saturday. This required some research on my part to see how it all works and if it would be attainable. As it turns out, the on-demand Snapchat filters are very simple to create and easy to purchase. I took on this task and created the filter below:

The design included elements such as the OKC city skyline from the autograph poster I had designed for the fundraising event. I wanted to include a simple graphic of tire tread to appeal to the motorcycle racing community, and of course I included the AIR logo to brand the filter and have it come all together. It has a subtle gradient behind the overall design at the top so it is visible on a variety of backgrounds and colors depending on what the user takes a photo of. I could have experimented with the location of the graphic but chose to keep it at the top based on conversations with the AIR members' preferences.

After uploading it, choosing the time and location that the filter would be displayed and giving payment information, I waited for the filter to be approved by Snapchat. When it was the next step was to wait and see if it would work at the location and be successful.

When the event time came, we all anxiously opened our Snapchats to see if the filter would be available, and sure enough it was! I have to say that it was a fairly exciting moment since it was the first attempt at creating a filter and having the public be able to use it. Overall it was an additional way that AIR was able to brand the event and get their logo out to the public. AIR then repeated the process for Saturday's race day and below are some snaps we saw with the filter during the two events:

In total, the two filters were used 119 times and viewed 5,840 times within the 11 total hours the filters were live. Those are pretty impressive statistics considering the sizes of each event. In doing this twice now I have found some learnings and best practices that can be applied to future On-Demand Snapchat Filters for various upcoming events.

Aid to Injured Riders Event Poster

Last Friday (June 17, 2016) the Aid to Injured Riders held their autograph event at Pole Position in Oklahoma City. The organization and I did a lot of work to prepare for the event, and I created several design pieces including the flyer shown in a previous post. An additional item was requested-an event-specific poster that would be available at the autograph event. The concept was to include previous Oklahoma racers (black and white photos). The other riders shown are those who had confirmed early to be at our event. It was important to me to include elements of Oklahoma City since the location was important, not only to the president of AIR, but also because it has been so many years since there was a national flat track motorcycle race in the city. I was able to tie all of these elements together in the image below. The limited edition poster was 16" x 20" and 100 editions were printed.

AIR had a very impressive turnout at the autograph/go kart event. I personally was overwhelmed by the support of the many riders that showed up and friends and family around the area. AIR managed to raise a decent amount of money through donations, raffles and a silent auction piece. Thank you to those who came out and joined in on the fun. I hope the AMA Pro Flat Track racing series comes back to the OKC Mile again next year and many years to come.