Social Media Email Footer

For a few weeks, I've been working with various people on updating and organizing our email designs. There have been several tests performed to determine the best way to go about updating the email templates and how to move forward. 

One aspect of our emails includes the Social Media portion that lives by the email template footer. The goal was to put more focus on YouTube and getting customers to go subscribe. Additionally some social icons needed updated and reorganized based on clicks. Below is what the social portion looked like before the redesign.

As you can see, the original design was very simple and to the point. With the emphasis on YouTube increasing, I decided to add some imagery and provide more content with the overall design. Below is the design I landed on.

I redesigned the larger YouTube button to mirror other YouTube style guide elements and those from AmericanMuscle.com for consistency purposes. The image I selected is a very exciting one and selected similar ones for the five other Mustang generations we sell for. Marketing provided the bullet points of what to entice customers with to get a sample of what they will find on the channel. Below that I have the updated social icons for the channels that perform best. Overall the height has increased significantly and so has the performance of the overall graphic. Below are the additional video images for the other Mustang vehicles.

AmericanMuscle Snapchat Geofilters

This year we wanted to have unique Snapchat geofilters at the 8th Annual AmericanMuscle Mustang Show. With my experience in using them at Aid to Injured Riders (AIR) events, I took the lead with this project from conception to completion. 

I began with meeting with the social team to talk about getting involved in the geofilter community and showed them the process and data I had received with the AIR filters. Overall the process of uploading usable filters is very simple and easy to obtain. I also saw it as a fun project for the creative team, where we could come up with unique ideas and enjoy the creative freedom. I then met with my fellow five designers and worked with our creative coordinator to assign two filters for each designer. We took some time to design and regrouped a couple weeks later to review them. I went through the designs, tweaked them based on best practices I have found, got the file sizes down and we ended up handing over about 12 geofilters to the social team. From there the social team had to upload the filters and do some trial and error with uploads to see exactly how many we could get into the Maple Grove Raceway territory with strategic mapping. It turns out they only managed to get 4 filters in that location due to Snapchat's restrictions on quantity. The filters, however, were successful and got a solid amount of usage! See below:

With the above filter I wanted to use pieces of our existing car show elements (vector marks) and blend it with an AM logo. The AM graphic is actually pulled from a t-shirt design I made for youth girls, but for this I used the traditional AM blue and orange coloring. It features a subtle gradient that forces the logo to pop over any background color or image.

This filter was used by 380 individuals and seen by 18,805 Snapchat users.

The filter above was designed by combining various tire tread and splatter vector elements tossed together with the show logo on top. This design didn't necessarily need a gradient to have it pop over backgrounds due to it's design. Initially I wanted this image to be larger, however, due to small file sizing restrictions I did have to scale it down more than I had hoped. Ironically enough, I made this design very quickly with no intentions of actually using it. The purpose was to include this in the inside front cover of the program to tell our guests to look out for our snapchat filters at the show. It turns out the design was liked and we made it come to life!

This splatter filter was used by 428 individuals and seen by 22,002 Snapchat users.

This filter above was a different approach and was targeted to only be used at the race track while people were in the stands watching the racing events. With it being a smaller location and a shorter time of availability, naturally it had less uses. Despite the usage, it was a lot of fun to make and made for a very different kind of filter I hope fans enjoyed.

The helmet filter was used by 37 individuals and seen by 1,875 Snapchat users.

In the midst of working at the show I managed to snap a photo of people gathering at the dyno for a run and used a filter!

@throttledownxspeedco

Throttle Down Speed Co. has officially reached 2,800 followers on Instagram. It's a great day.

ThrottleDownSpeedCo.com

My Google+ Sweepstakes Design for AmericanMuscle.com

...see for yourself ^

Share Video Documentation

Share, 2012 compiles the public online identities of the graduating class of 2012 at the Maryland Institute College of Art (MICA). Collectivity, the multiple, bulk, authenticity, and privacy are all notions explored in Share within a social media context. This video documents the memorabilia vendor-like display of this piece.  You can also view Share in HD on Vimeo and Youtube.

dear facebook, you get creepier and creepier each day

"Select Your Sex" video documentation

"Select Your Sex" from Tricia Baugher on Vimeo.

IxDA Media Labs Final Project

   If you are unaware, the popular social network, Facebook, requires every new user to provide his/her "sex" during login.  There are two options: Male/Female.  Facebook claims that this selection provides accuracy for their wall posts in order to be grammatically correct.  For example, before a wall post could have looked like this: "John Deere changed their profile picture," with 'their' being grammatically incorrect.  Now the post will say either: "John Deere changed his profile picture," or "John Deere changed her profile picture."  This, however, is only one aspect of what I intend on exploring.
   Another aspect to this change in Facebook is that based on your "sex" selection of either male or female, each user is given a gender-specific avatar with the sex/gender relationship as male/man and female/woman.
   Therefore, I am proposing a project that explores the social constructs of both sex and gender that questions this new form of media: social media and social networking and how this 'new' form of media reinforces very traditional constructs of sex, gender, and their relationships to one another.
   The following images are only sketches of a future interactive project that will be exhibited on the second floor of the Brown building of the Maryland Institute College of Art campus from December 2, 2010 to December 7, 2010.

100% Male

75% Male, 25% Female

50% Male, 50% Female

75% Female, 25% Male

100% Female

Concept: To explore social media/social networking and to question their influence of the socially-constructed generalization of gender/sex relationships.

IxDA Social Media Concept

[Concept sketch for a potential interactive project]