Social Media Email Footer

For a few weeks, I've been working with various people on updating and organizing our email designs. There have been several tests performed to determine the best way to go about updating the email templates and how to move forward. 

One aspect of our emails includes the Social Media portion that lives by the email template footer. The goal was to put more focus on YouTube and getting customers to go subscribe. Additionally some social icons needed updated and reorganized based on clicks. Below is what the social portion looked like before the redesign.

As you can see, the original design was very simple and to the point. With the emphasis on YouTube increasing, I decided to add some imagery and provide more content with the overall design. Below is the design I landed on.

I redesigned the larger YouTube button to mirror other YouTube style guide elements and those from AmericanMuscle.com for consistency purposes. The image I selected is a very exciting one and selected similar ones for the five other Mustang generations we sell for. Marketing provided the bullet points of what to entice customers with to get a sample of what they will find on the channel. Below that I have the updated social icons for the channels that perform best. Overall the height has increased significantly and so has the performance of the overall graphic. Below are the additional video images for the other Mustang vehicles.

The Bama Performance brand website was the second brand site I had designed along with MMD that I posted earlier. Bama Performance was unique in it's importance to offer a support service to customers along with helpful articles powered by Zendesk. The site consists of photo composites from my one teammate, in-house photography, in-house video on the Where to Buy page (which is one of my favorites), icons I had designed for the Help Center and a ton of collaboration with different departments. This is another site that is forever evolving with the focus on user experience and support. 

Below are full paged mocks of the homepage, Who is Bama & the Help Center

ModernMuscleDesign.com

One of my initial in depth projects where I took on more organization & management opportunities was designing brand websites for a few of our house brands at Turn5. This included meeting with several different departments to concept and understand the goals of these sites; designing the entire look and feel of the website while considering mobile, tablet, and desktop resolutions; and communicating with developers to make the Photoshop mocks come to life and function accordingly. One of the first sites I had designed and implemented was ModernMuscleDesign.com. Due to working with three different developers, some overseas, Modern Muscle Design (MMD) was one of the most challenging and probably the one I am most proud of today. It has evolved quite a bit over time with updates and a few feature redesigns. Below is what it looks like today, featuring lifestyle imagery, brand-focused copy and other design elements that add to the identity of this brand.

Below is the full landing page desktop design as a whole:

Below is the full landing page mobile design as a whole: