2017 AmericanMuscle Calendar

Each year AmericanMuscle comes out with a brand new calendar for the upcoming year. The images are a combination of shots taken by our in-house photographers and purchased photographs from other sources. The photos are retouched by the creative department and the graphic design department designs the template and creates the final printed product. This year's front cover was a Photoshop composite by one of the designers, and I retouched, manipulated and designed the back cover image. Below are the three months where I retouched the photos and made the stylized numbers we came up with for the 2017 Calendar. Also included below is the back cover to feature MMD products that involved color changing the car, manipulating the lines on the ground, adding the MMD logo, adding red stripes to the ground and using various camera raw filters within Photoshop. 

Additional creative was needed for the campaign to promote the calendar, of which I used the photographs within the calendar to support the promotion. Graphics spanned across the email, social and on-site channels, of which I will share in a future post.

ModernMuscleDesign.com

One of my initial in depth projects where I took on more organization & management opportunities was designing brand websites for a few of our house brands at Turn5. This included meeting with several different departments to concept and understand the goals of these sites; designing the entire look and feel of the website while considering mobile, tablet, and desktop resolutions; and communicating with developers to make the Photoshop mocks come to life and function accordingly. One of the first sites I had designed and implemented was ModernMuscleDesign.com. Due to working with three different developers, some overseas, Modern Muscle Design (MMD) was one of the most challenging and probably the one I am most proud of today. It has evolved quite a bit over time with updates and a few feature redesigns. Below is what it looks like today, featuring lifestyle imagery, brand-focused copy and other design elements that add to the identity of this brand.

Below is the full landing page desktop design as a whole:

Below is the full landing page mobile design as a whole: