Previously I had posted about the AM Calendar designs I had retouched (see post). To follow the successfully printed calendar, a promotional campaign was put together by the Marketing department that I got to execute. We ran a similar campaign last year so a lot of the design direction and elements were pulled from that successful creative. By using the lifestyle photography from within the printed calendar, the campaign was more easily put together and the focus was on typography and layout. Below is an example of an email aspot and bspot that ran during this calendar campaign.
There were additional social and on-site graphics that used similar layouts to the above. This campaign has since ended and a new similar campaign has begun using a similar concept. The messaging has changed slightly and where applicable, I chose a different image for each car generation. Below is another email a-spot and an on-site banner.
Similarly to the AmericanMuscle calendar I recently posted about, we designed one full of Jeep photography for ExtremeTerrain. I had less involvement with images for this one but was responsible for designing the back cover. The back cover was to feature imagery that showcased a highly modded Jeep Wrangler featuring Barricade Off-Road parts. I used a photo taken from our in-house photographer, tossed it in Photoshop and worked in Camera Raw. After some editing I added the Barricade Off-Road logo and integrated it with the environmental elements within the photograph. From there I added it to InDesign and added additional copy needed to complete the back cover. Below is the final image.
Each year AmericanMuscle comes out with a brand new calendar for the upcoming year. The images are a combination of shots taken by our in-house photographers and purchased photographs from other sources. The photos are retouched by the creative department and the graphic design department designs the template and creates the final printed product. This year's front cover was a Photoshop composite by one of the designers, and I retouched, manipulated and designed the back cover image. Below are the three months where I retouched the photos and made the stylized numbers we came up with for the 2017 Calendar. Also included below is the back cover to feature MMD products that involved color changing the car, manipulating the lines on the ground, adding the MMD logo, adding red stripes to the ground and using various camera raw filters within Photoshop.
Additional creative was needed for the campaign to promote the calendar, of which I used the photographs within the calendar to support the promotion. Graphics spanned across the email, social and on-site channels, of which I will share in a future post.
I am well overdue for a blog post, my apologies. The goal is to better document my creative work while it happens, so this is the time to reboot the creative posts. Below is a screenshot of the current 2010-2014 landing page of AmericanMuscle.com. I have designed the Holiday Sale hero graphic (Photoshop composite using a KeyShot 3D render and a photo as the back plate), the Free 2016 Calendar graphic underneath that (photograph from our photography dept.), and while I did not create the Get a Free Gift graphic, I designed the t-shirt that is available for purchase here.
