Promotional Apparel Designs

AmericanMuscle and ExtremeTerrain are by no means an apparel company, however, over the holidays the two stores typically need a few t-shirt and hoodie designs for promotions and campaigns. Throughout the year I try to design and gather apparel designs so when promotions arise, we have things to choose from rather than rushing to create them. Below are the three designs I worked on for this years holiday promotional apparel. The designs include one ExtremeTerrain t-shirt, one ExtremeTerrain hoodie and one AmericanMuscle hoodie. The two ExtremeTerrain items have been used in the promotion I previously posted. 

The Voyager t-shirt above features a one-color vector design on the front that plays off of the idea of navigation and the compass. Nature and automotive design elements are included in this design to embrace the lifestyle of the ExtremeTerrain customer. On the back is the ExtremeTerrain logo. These dark navy graphics are screen printed on a sand colored poly-cotton t-shirt. You can purchase this hoodie here at ExtremeTerrain.com.

The Altitude hoodie above features a one-color vector design on the front. It features the XT logo and elements from the ExtremeTerrain logo to blend the two marks together. On the sleeve is a smaller XT logo that can be seen while driving and exploring the trails. The two white graphics are screen printed on a quality dark gray hoodie. You can purchase this hoodie here at ExtremeTerrain.com.

The Turbulence hoodie above features a two-color vector design on the front. It breaks apart the traditional AmericanMuscle logo and added hash marks and design elements have been added to complete the design. "American" has been knocked out so the blue from the hoodie comes through similarly to how the original logo is colored. On the sleeve is a similar one-color hash mark design featuring the AM logo that can be seen easily while driving. These vector graphics are screen printed on a quality deep royal hoodie.


I worked closely with the Merchandising team to source the garments and select the correct apparel colors and Pantones. All of these studio photos were taken by our in-house photographers. As always, I am looking forward to completing more apparel designs for these two stores and working with other designers to get their ideas printed as well.