Memorial Day Sales are pretty critical creative campaigns that the design team puts a lot of effort into each year. This year I worked on the ExtremeTerrain Memorial Day Sale graphics. The concept of this years graphics took a few terns because of several different variables, but I ended up going with the "Jeep Parade" concept. We had some in-house photos of the Bantam Jeep Festival that included lines of Jeep Wranglers rolling down the roads. I found one I particularly liked for its composition and began adding some additional American elements, mostly flags. I lined the street with stocked photos of flags and added one to a Jeep too. These graphics spanned through numerous marketing channels including email, paid search/display, social and on site graphics on ExtremeTerrain.com. Below is the main image I used for the graphics.
The on site graphics now also include desktop and mobile versions since the company recently went to a responsive platform. The on site graphics typically include live, system text that includes an Adobe TypeKit font. For graphics such as email and display, we are able to get more creative with the typography. Below is an example of a Google display banner used for paid search marketing that includes the typographic treatment I designed for Memorial Day.
Various compositions were used in this creative along with different text layouts based on each Marketing channel's needs. Feel free to see the on site graphics and the sale (through 6/1) on Jeep Wrangler parts at ExtremeTerrain.com.
Steve Murray rode his YZ250 this weekend at the Polka Dots MC Motocross practice day (Saturday) & race day (Sunday) that has fresh new graphics for this year including the Throttle Down Speed Co. logo. The 51 went 5-5 on race day & looked pretty sharp.
Today was the perfect day for a photo shoot. I am currently working on a project for summer that involves a dirt bike. This morning at 7:30 we had a photo shoot where I had my rough composite/sketch for inspiration & we went out to create the real deal. Stay tuned to see where the final creative ends up.
Today at the AMA Pro Flat Track Arizona Mile, Throttle Down Speed Co. rider Dan Bromley made the GNC1 main event. This is a huge accomplishment for any rookie rider and it means next year Bromley will no longer have a letter on his number plate. Not only did Bromley make the main event early in the season, but he finished the race 11th out of 18, which is also an impressive statistic. I couldn't be more proud of Dan Bromley for representing TDSC in quality fashion. Below is a photo taken by mrsjjfive (Jodi Johnson).
Logistically speaking, now that Dan Bromley will be rocking a new number without his "A", I will have to revise his logo that has the 54A incorporated. It was definitely something I had recognized would eventually become out of date, in fact I hoped for it. I'm positive I can handle the revision, well worth it! Much congratulations to Bromley on losing that "A".
Throttle Down Speed Co. has officially reached 2,800 followers on Instagram. It's a great day.
Today I attended a professional seminar in Cherry Hill, NJ for work to gain more knowledge around leadership, communication and management. I found it to be an extremely informative session and would recommend it to all professionals within any industry. SkillPath's Excelling as a Manager or Supervisor Seminar, led by Janet Kirch, covered a variety of topics including personality assessments which is what I found to be one of the most interesting aspects. While I am not a manager or supervisor by title, I have had a great deal of experience managing projects, specifically brand websites, that include working with others, delegating tasks and overseeing the entire process while checking in with my manager. The seminar was filled with 79 other professionals, most were managers, but some were not and all came from a variety of employers. I am looking forward to reviewing the booklet we went through today and applying newly learned skills in the work environment. Overall, my goal is to have a better understanding of different personality types and how to communicate and engage with those different personalities to focus on the overall company mission. It was a great day and I look forward to future seminars.
Above are the three Customer Spotlight editorial articles that are within the insert of the 3 different versions of AmericanMuscle catalogs that arrived in mailboxes all over the US today. The first image of the yellow 2015 GT Mustang has a similar design to what I have shown in a post before. This is one of the most successful designs since it features several images in addition to a large image. I intend to design more like this in the future to show several photos of the customer car instead of just one or two like the others shown above. Customer Spotlights can be more difficult when it comes to design freedom because these rely heavily on the photo assets. These photos are all taken by their owner and submitted to our Marketing department, so the reliability of perfect assets is not guaranteed. The Marketing team does a great job at selecting the customer cars that are photographed the best, which makes my life easier. The copy is written in house and provided, along with a list of product skus to include with product images. Editorial pieces are one of my favorite pieces to design and it allows me to brainstorm and inspires me to create different layouts each time. I am currently designing the next series of Customer Spotlights for our next catalog drop, so there will be more of these designs to come!
