Inked

That time you find out that one of your drawings has turned into a tattoo on a stranger:

If only he had purchased the t-shirt...

The Bama Performance brand website was the second brand site I had designed along with MMD that I posted earlier. Bama Performance was unique in it's importance to offer a support service to customers along with helpful articles powered by Zendesk. The site consists of photo composites from my one teammate, in-house photography, in-house video on the Where to Buy page (which is one of my favorites), icons I had designed for the Help Center and a ton of collaboration with different departments. This is another site that is forever evolving with the focus on user experience and support. 

Below are full paged mocks of the homepage, Who is Bama & the Help Center

Email: Mods That Weren't Under Your Tree

Last week I designed the email below for our ExtremeTerrain store. The two versions of the graphic below are a photo composite including a clipped out jeep from our in-house photo collection and three stock images for the background. With some reflection retouching, it came together pretty nicely. The typography and icon usage was inspired by the XT Gift Garage I had posted about earlier. This image was also reworked for an on-site banner for desktop and mobile.

ModernMuscleDesign.com

One of my initial in depth projects where I took on more organization & management opportunities was designing brand websites for a few of our house brands at Turn5. This included meeting with several different departments to concept and understand the goals of these sites; designing the entire look and feel of the website while considering mobile, tablet, and desktop resolutions; and communicating with developers to make the Photoshop mocks come to life and function accordingly. One of the first sites I had designed and implemented was ModernMuscleDesign.com. Due to working with three different developers, some overseas, Modern Muscle Design (MMD) was one of the most challenging and probably the one I am most proud of today. It has evolved quite a bit over time with updates and a few feature redesigns. Below is what it looks like today, featuring lifestyle imagery, brand-focused copy and other design elements that add to the identity of this brand.

Below is the full landing page desktop design as a whole:

Below is the full landing page mobile design as a whole:

Cafe-X Design

I briefly mentioned Throttle Down Speed Co. in an earlier post and wish to expand upon that eventually. Unfortunately, tonight is not that night. I will, however, give you a look at one of my favorite pieces I have designed for the motorcycle lifestyle brand. It originated as a sketch on paper, turned into a one-color vector piece. Inspired by the vintage cafe racer motorcycles and the tape X on the headlight, you can purchase this original design here (also available in Mens crew.) Shirt Modeled by Colleen Bauer; photo taken by Brian Matthias.

2015 Catalog Design

Below are some examples of catalog product pages I had designed for AmericanMuscle in 2015. The categories of products include Interior (3 spreads) and Brakes within the Handling category (1 spread). The concept of including swatches, group product photography shots, side navigation and layouts were all something I had created and arranged. As you can see, Interior includes a lot of products within a few amount of pages, so arranging them efficiently is key. Overall, I believe these spreads accomplish a lot including good comparison shopping.

Editorial Design

Below is another editorial spread I had designed for a 2015 AmericanMuscle catalog. This piece would be a part of a featured content insert within the catalog that included in-house photography per my direction and in-house copywriting.