Lancaster Archery Apparel: Women's Tee

One of our goals is to expand upon the women's apparel we have available at Lancaster Archery Supply. With this design I wanted to focus on typography. I found a script font that had a bold yet vintage vibe to it for the main "Bows & Arrows" text. It naturally had more of a feminine look and feel to it. I added additional design elements to make the final mark.

I chose a heather gray shirt color in a soft style. The fit of the shirt was really important to me. Finding a nice woman's cut that is flattering on many body-types is quite challenging. So many cuts are cut small which makes it really difficult for ladies to shop, and especially for those shopping online. This Fruit of the Loom cut is pretty perfect as it is true to size and isn't as short as some other cuts.

Our screen printer suggested we do one pass of the white LAS logo on the sleeve and no white base under the front image. I absolutely love their suggestion because it gives it more of a natural and vintage feel to the whole look. Grab yours at LancasterArchery.com!

In addition to creating these three new garments, we added some hats and shooter jerseys to the 2021 LAS apparel lineup. I designed a full page ad featuring some of these apparel items that is currently being printed in the 2021-2022 Lancaster Archery catalog. Below is the ad design including in-house photography.

Lancaster Archery Apparel: Zip Up Hoodie

I love a good zip-up hoodie, and the District re-fleece full zip-up hoodie is a really nice one. It is a well-constructed medium weight. I've been wanting to design on a maroon garment for a while because it is such a flattering color and is liked by all genders. District has a heather maroon that would work as the perfect canvas.

Again, I went with a one-color design. I originally had some color options with this design, however, with the garment color being a heather it made the most sense to stick with a solid white color. I do always love working with one-color to keep the cost down, especially with hoodies and their natural expense.

With this design I was mainly inspired by denim jackets, large patches, motorcycle colors and the bold statements they make. I designed this LAS mark with all of that in mind. While it has a bold "in your face" LAS in the center, it is encompassed by a circle of arrows and a handwritten-style font. This creates a bold but delicate balance within the circular design.

I added the vertical LAS logo on the bottom of the sleeve to incorporate our easily recognizable logo.

They're currently available at LancasterArchery.com

New Lancaster Archery Supply Tee

I created several new apparel pieces for the 2021 Lancaster Archery Supply apparel. First up is a men's pocket tee. I started off with the Next Level cotton pocket crew t-shirt in forest green. This is a really nice poly blend shirt that is of good construction but also has a soft feel.

The design features a circular graphic I designed stepping away from the original LAS logo. A few months ago, I came up with the broadhead/antler design. I built on that by incorporating the text and other design elements. To be consistent with our other apparel, the original LAS logo is featured on the sleeve. I went with a one-color design in a neutral tan to compliment the forest green shirt color.

Overall I am very happy with how this shirt came out and you can buy your very own on the Lancaster Archery website.