Each time the AmericanMuscle Customer Spotlight articles come around, the goal is to try something new design-wise and see if it sticks. Some redesigns go better than others, and some make it to print. I was excited about this design I came up with and how easy it was to execute and work with this content.
I look at a variety of retail sites ranging from motorsports, action sports, fitness, surfing, footwear and automotive brands to pull inspiration from. This specific design was pulled from a Roxy homepage ad. Below are the designs for the 2015-2017 and 2010-2014 AmericanMuscle Customer Spotlights for the May catalog drop that landed in mailboxes today. Following is the original inspiration image I pulled from.
A new year means more new catalogs! The 2017 AmericanMuscle catalogs should be hitting mailboxes today featuring new content. This drop I designed the Customer Spotlights once again, this time for three different books. Below are the new Customer Spotlight editorial pieces for 2015-2017, 2010-2014 and 2005-2009 Mustangs.
Over the weekend the latest AmericanMuscle & ExtremeTerrain catalog was delivered to Mustang & Wrangler customers. Below are three pages you'll find within the AmericanMuscle catalog content inserts. All three are Customer Spotlight editorials. My goal with these pieces was to find alternative design layouts for the car images and product images. Photography and editorial copy is all in-house with the exception of the customer image of the 2013 Mustang GT. Click the image to enlarge.
Print catalog design is a large portion of design work that I do at AmericanMuscle. Within our catalog we include several pages of editorial content. In the past I have designed many Customer Spotlight articles such as the one below. This one in particular includes photos from the Mustang owner and copy by our in house writer. The layout and Customer Spotlight logo were both designed by myself. This article can be viewed in the 2015 AmericanMuscle Holiday Catalog. To receive the current print catalog, complete the form here.
