AM Customer Spotlights

Each time the AmericanMuscle Customer Spotlight articles come around, the goal is to try something new design-wise and see if it sticks. Some redesigns go better than others, and some make it to print. I was excited about this design I came up with and how easy it was to execute and work with this content. 

I look at a variety of retail sites ranging from motorsports, action sports, fitness, surfing, footwear and automotive brands to pull inspiration from. This specific design was pulled from a Roxy homepage ad. Below are the designs for the 2015-2017 and 2010-2014 AmericanMuscle Customer Spotlights for the May catalog drop that landed in mailboxes today. Following is the original inspiration image I pulled from.